Online Marketing Blog

Do you get emails from people asking favors and stuffs. Probably JV requests, or perhaps sending a press release or anything like that. Well, that’s normal, right? I get some from time to time. But here’s the thing – with all the JV requests that you get, in between the SPAMs, and also important emails that you are already waiting for, those kind of emails are mostlikely to get ignored. Now imagine that you are the one sending that email out. Maybe you are writing to propose a JV. Maybe you just wanted to say Hi. But again, just like how you would treat emails like those, those people you are writing to may do the same thing.

So how do you get past that? This is somehow related to my previous post about how to make money in the make-money-market. The key point is to make yourself a more familiar name. Imagine this – the moment they open up their inbox they recognize you. You yourself would mostlikely to open an email from somebody you know rather than a stranger. But how do you make that other person know you even before opening the email? I’ve got a few tricks to that – I call it Advance Online Networking. How does that work? Well, here goes …

People don’t really have to know about you only from the email that you send them. Let say that you don’t subscribe to my newsletter. And suddenly you got an email from me. The FROM writes, "Iszuddin Ismail aka Kidino". Would you open it? Maybe … if the subject line is interesting enough. But most probably you’ll just click the delete button. Now, what if you were at a seminar the week before and we met there. We talked about business strategies and even exchanged cards. Then later you got that email, "From: Iszuddin Ismail aka Kidino" You might be saying to yourself, "Ah … it’s that guy from the seminar last week." See the difference? Here’s the big secret … you don’t have to be at seminar with me, or anything other guy to be able to create that effect. It can all be done online (atleast almost all). Again … How?

[+] 1 – Forums … Best with Private Forums It’s no secret that you can meet a lot of interesting people in forums. And it’s sometimes surprising to see who’s participating in that forums. I think in cases like this, private forums work best. For one thing, there isn’t a lot of members. That makes it easier for the other guy to know you. And the feeling with private forum is different. For example, when I am in TurningIdeasIntoDollars.com (TIID), I feel that I can share more details when seeking advice. I don’t feel that risks of copycats and sabotage that much.

Apart from that, private forums normally are joined by people who are more serious about their business. This is a good place to search for potential business acquintances. There’re two things that you can do at forums. First is to participate in discussions. Give valuable insights and share your tips, tricks, opinion, experience, etc. The second thing that you can do is start a great topic to discuss. When you created an interesting topic, more people will respond to it. And that will make you are more known person.

[+] 2 – Commenting Blog Posts The person that you are trying to get in touch with might also be an active blogger. That’s a good thing. With this, I recommend that you get an RSS aggregator like SharpReader and subscribe to their site feed, you know the RSS or XML. I can’t really teach you that here. It’s out of the topic. But with an RSS aggregator, it’s eaiser to follow what that person is writing in his/her blog. Apart from watching what they write, here’re other things that you must do. Be on the lookout for interesting topics. Better still, topics that are related to you, or those that you can share valuable points. And just do that – share your points by commenting on their posts. When you have something to share about what they wrote, go over to that blog and drop a comment. You see, most bloggers are more anxious about what people comment on their blogs rather than what they get in the email. So give a comment, and they will read it. And that will make yourself known to that other person. Better still, give more comments everytime they put new posts.

[+] 3 – Putting Blog Trackbacks This is something else that you can do if you are a blogger yourself. Sometimes you see that one blogger started to write about something, and suddenly other bloggers follow. Well, you can do that too. There’s nothing wrong in following … When somebody wrote about an interesting thing, you can write about that same thing. But make sure you do these two things. One is to credit that first blogger. You can say something like "Sam wrote about XYZ in his blog. I think … " The second thing that you should do is put a trackback. In your blog admin (like WordPress), there’s a place where you can put in trackback URLs. A trackback is like a comment, it’s just that you do it from your blog and not theirs. Look for a trackback URL and put that in when you are writing a new post. Be sure that you post and the other post is related. Don’t put trackbacks to a post about vegetables when you are writing about the computers.

[+] 4 – Join a Teleseminar Every now and then, there are free teleseminars that you can join. I am sure that you’ll learn something interesting in there, even if you know there’s going to be a sales pitch at the end. But every chance you get to join a teleseminar, do it. Normally at the beginning of the teleseminar, there’s a intro slot. You get to say your name and tell where you are coming from. Make sure you do that. And at the end of the teleseminar, there may also be a Q&A session. Participate in that – introduce yourself and ask your question. One time ago, I participated in a teleseminar and I said, "This is Kidino from Kuala Lumpur, Malaysia." And that host said, "Woow!" I am sure that she remembers me – true enough, it’s proven when I wrote to her.

[+] 5 – Buy their product and give feedback Yep … pretty basic but not many really do this. If the person that you are trying to get in touch with has a product, buy it. Then write to them telling how you like the product (if you really like it that is).

Good business person will take product support very seriously. And when they get an email from a customer, most of the time, they think it’s a support request. Now, when you write something unexpected, like praising them about their work, you’ll be remembered. Now you can write your email … Now, if did some of the things above – the Advance Online Networking, the next time you write to them, you won’t be a stranger. It’s easier to get people to read your email when you are not a stranger to them. You know this yourself because I am sure you get a number of strangers constantly emailing. Here’s a few more tips. When’s the best time to write? Sometimes it’s about timing.

These times are the best times to send an email to the guy you are trying to get in touch with. Why? – Because they are still in the mood and most of the times, very anxious to know what people think about what they just did. So here it is … If that guy/gal is a blogger, write a comment after a post – then email. If you subscribed to this guy’s/gal’s newsletter, write an email after you’ve received an issue. If you are interacting in forums, try doing a private message. If you get a response, then invite the other person to continue in email. About the author: Iszuddin Ismail publishes the a series of blogging tips in his 10 Untold Blogging Secrets e-Course. Get this $97 e-course for FREE at http://MoneyBloggingSecrets.com.

Publish this article: Advance Online Networking – Getting Others To Read Your Emails

Web Equity Ranking of companies in Japan was introduced in a special article published in a recent Japanese business weekly magazine.

The author would like to outline the Web Equity valuation model and the results of the ranking based on the article.

1. What is the background of the Web Equity Valuation efforts in Japan?

It is the fact that the value of Internet as a communication channel and advertising together with its degree of influence are increasing in Japan just like in western countries.

For example, according to the survey result on advertising expenditure in Japan implemented by Dentsu, the leading advertising agency in Japan, advertising expenditure of the 4 traditional media (TV, newspaper, radio and magazine) for 2010 was decrease by 1.9% from 2009 when it was increase by 9.6% for the online advertising.

This means greater needs of means to know ROI of the Internet and website from companies leveraging the Internet and websites in their business, marketing and communication.

Therefore, a leading branding consultancy in Japan called Japan Brand Strategy developed a model of Web Equity Valuation for BtoC companies and started to publish the ranking after valuating 200+ web sites of around 2004.

2. What is the overview of the valuation?

1) Scope

Valuation of how much a corporate web site of BtoC companies contributed to the business in a year (April 2010 – March 2011) was calculated. Web sites of BtoB companies were excluded from the valuation.

2) Which corporate web sites

 BtoC businesses were classified to 12 industries; electronics/machinery, IT/telecommunications, automobile/automotive, housing, entertainment/hobby related, foods and beverages, transport and leisure, retailers, finance and securities, energy and materials, toiletries and OTC drugs, and pharmaceutical.

And total of 236 leading corporate web sites were selected from each industry.

3) Data used

Data such as the following of each company was used in valuation. 

- Financial data ending March 2011: if end of fiscal year is different, latest financial data was used.

- Result of online survey: implemented in July 2011, with 18,600 response

3. How valuation of Web Equity of each corporate web site performed?

“Sales Value” and “Information Value” of each corporate web site were calculated then the two were added together, as the Web Equity of the corporate web site.

Web Equity = Sales Value + Information Value

1) Sales Value

Sales Value is valuation of how much the web site contributed to selling of the company’s products and services.

This was calculated through the following 4 steps.

(1) Calculate what percentage of customers who purchased products and/or services used web site in their decision making.

(2) Calculate the degree (what percentage) the purchaser used the web site in their decision making.

(3) Multiply (1) and (2) to calculate effect of web site = average amount of information the purchaser used the web site in their decision making.

(4) Multiply (3) and marginal profit to calculate Sales Value. 

2) Information Value

 Information Value is how much the corporate web site contributed to brand enhancement of the company and its products/services.

“Access Value” and “Behaviour Value” were calculated and then added together to calculate Information Value,

(1) Access Value

Access Value is how much the online customer’s access to view the web site information contributed to brand enhancement of the company and its products/services.

This was calculated by multiplying PV (Page View) = number of pages of web sites viewed by value coefficient (unit value of a page set).

(2) Behaviour Value 

Behaviour Value is how much online customer’s behaviour other than viewing pages such as applying for a campaign and requesting for pamphlets contributed to brand enhancement of the company and its products/services.

Number of behaviours such as membership registration and reading e-newsletters were selected.

Then for each behaviour, number of people who took such behaviour was calculated which was multiplied by value coefficient (unit value of a behaviour).

4. What was the result?

The top 10 companies were the following.

2011 / 2010 / Company/Brand / Web Equity (million yen)

1 / 4 / All Nippon Airways / 107,877

2 / 1 / Panasonic / 88,337

3 / 5 / Toyota / 72,337

4 / 3 / NTT DoCoMo / 60,291

5 / 2 / Honda / 56,960

6 / 24 / Nissan / 52,513

7 / 10 / Suntory / 51,787

8 / 6 / Japan Travel Bureau / 48,008

9 / 9 / Japan Airlines / 47,913

10 / 12 / UniQlo / 45,728

To the author, the companies/brands that were ranked in top 50 all in at least one of the following:-

(1) Strong corporate brand: e.g. Panasonic, Toyota, Sony, Honda, Nissan, Nomura Securities

(2) Strong product brand: e.g. NTT DoCoMo, Suntory, Kirin, Asahi, Coca Cola Japan, UniQlo

(3) Active in EC (Electronic Commerce): e.g. All Nippon Airways, Japan Travel Bureau, Japan Airlines, Japan Railways

(4) Leveraging SNS in their communication: e.g. Honda, UniQlo, All Nippon Airways, Suntory

(5) Leveraging Mobile: e.g. NTT DoCoMo, SoftBank Mobile, Tokyo Disney Resort

5. The author’s final thoughts

The Web Equity valuation model of Japan Brand Strategy may not be sufficiently refined from corporate finance perspective. It is nothing like corporate valuation model (of NPV = Net Present Value and DCF = Discounted Cash Flow) or of brand valuation of InterBrand.

Also, only BtoC company web sites are valuated. Many BtoB companies also leverage their web sites in their business and they cannot be disregarded.

Having said that, the result of the valuation and the ranking does provide us with some insights that help us coming up with clues what are required to enhance value of the web sites.

In one of her upcoming article the author would like to introduce some of the initiatives of the top ranking web sites that is assumed to made them to be of top ranking.

References:-
The web site of the weekly business magazine

http://dw.diamond.ne.jp/

Japan Brand Strategy – The web site of the brand strategy consultancy

http://japanbrand.jp/

Resources:-
A Japanese Brand Strategy Consultancy developed a Web Equity valuation model from which it calculated value of corporate web sites of major BtoC companies. Although the valuation is not necessarily refined as corporate and brand valuation model, it does provide us with some insights and help us understand what is required to enhance web equity.
 

Publish this article: Vol.65 – Web Equity Valuation in Japan – Model and Ranking

Google Analytics is a product based on the popular web traffic analytics Urchin platform, as a result of Googles earlier acquisition of Urchin. As a surprise to the webmaster community, Urchins technology, which is one of the most complete and well designed web analytics software in the industry, is being given at no cost to webmasters when they sign up at www.google.com/analytics. This move has raised suspicion as to what are Googles motives and what will be the consequences of

Google having so much website traffic data in their power. Currently, Google can track traffic only through the traffic they refer from their portals and an estimate through the Google toolbars installed in peoples computers. However, this toolbar is not very representative of the general population, since most users are webmasters trying to see the PageRank value for web pages displayed in the toolbar. With direct traffic data from websites, Google could potentially add an enormous array of variables to their search engine algorithm. This has webmasters concerned. Many webmasters, despite the search engine ranking possibilities that this tool could bring, are jumping in the wagon to get a slice of Googles "gift" to the webmaster community.

To many webmasters, their only source for traffic intelligence and reporting was through free tools available, such as Webalizer and Awstats. These tools were not too precise in reporting and gave straightforward information like visits, page views, search terms, and country. This data was valuable to some extent, but lacked many web analytics that were only provided through expensive services from Urchin and Webtrends.

Google Analytics changes everything, something that could hurt Webtrends sales tremendously. With Google Analytics, webmasters have many convenient and competitive features. Google Analytics provides a single control panel for all of your websites. Here is some analysis that is provided:

1. In the main control panel, the user is presented with an executive summary that summarizes the most important traffic data – visits and pageviews, percentage and number of one time visitors and returning visitors, geographic distribution of visits, and source of visits.

2. Additional to the Executive summary, the user has an option to these condensed reports: Conversion, Marketing, and Content summaries. Conversion summary presents the amount of visitors and their conversion rate, as well as the conversion rates for established goals. Marketing summary displays the top five: sources of traffic, search keywords, and campaign based. Lastly, the Content summary identifies the top five: entry points, exit points, and most visited pages.

3. Finally, the system provides for very specific reports divided into two categories: Marketing Optimization and Content Optimization. Both categories also have sub categories. This in turn goes into very specific details and analysis. Sub categories for Marketing Optimization include: Unique Visitor Tracking, Visitor Segment Performance, Marketing Campaign Results, and Search Engine Marketing. Content Optimization goes into sub categories that include: Ad Version Testing, Content Performance, Navigational Analysis, Goals & Funnel Process, and Web Design Parameters. As you can see, Google Analytics isnt anything like the free traffic statistics tools out in the market. Google Analytics is a full traffic analysis tool that will provide very valuable information to webmasters and businesses about their websites performance. No other free program can match

Google Analytics diverse set of reports. If you can live with the fact that Google will have knowledge of all of your websites traffic, including where they come from, how well your marketing efforts convert, and how Google performs against other sources of traffic you receive, then start taking advantage of this powerful tool. About the author: Rafael Sosa has been in forefront of e-business development and digitizing of documents in Puerto Rico. Since 1999, he has worked extensively in the construction of websites and internet systems through the integration of an efficient international team. His articles can be found at http://www.WebArticles.com/

Publish this article: Google Analytics

Building an online business is about as simple as re-building the Coliseum. Type any combination of "online business programs" into Google and watch all of the latest get rich quick scams populate the search engine results. These companies are geniuses at Internet marketing, but they all fail to produce real results that are quantifiable and measurable over an extended period of time. They would certainly prove their online business client’s success if they could.

For many entrepreneurs, the sheer thought of building an online business is quickly broken down into thoughts of failure and misery. It seems as though the Internet is only a playground for net geeks these days. There are plenty of scam companies ready and willing to take the hard-earned cash for those not lucky enough to be net-savvy. It’s a sad story that has been told a million times. In any entrepreneurs search for truthful, honest and profitable business ventures there comes a point in which they must make an important decision.

Choice "A" talks big, promises huge results, and sounds the most appetizing.

Choice "B" mentions hard work, building a solid business, and personal responsibility. Both sell the same product, but only one can produce results of successful clients and offers a money-back guarantee.

Choice "A" is unfortunately the preferred choice of many small business entrepreneurs. The thought of paying a few bucks for a domain name, a few more bucks for hosting, plugging in some code, and setting up a shopping cart sounds too good to pass up. They invest minimal time into an online business because they have become brainwashed by the hosting company. After all, if they build it the customers should come. Right? Ask for the proof of client success.

Choice "B" is for the intelligent entrepreneurs. It is the choice that recognizes a true business person.

An online business is just as much work as an offline business. A business person would never think to go with the cheapest quality businesses essentials in the off-line world. Why would they choose to online? Again, look for solid quantifiable proof just like you would in an off-line business world. The truth is there is a lot more to building an online business than just creating a website. No one searches for a particular website, unless you are Amazon.com or another big-name site. Instead searchers need information.

They need answers to their questions and their concerns. They go to their trusted search engine and type in their query. The search engine scours its database looking for relevant results to make its customer happy. An online business should aim to be in the search engines top 30 results for a particular query. If not, the business is basically invisible. An online business that is invisible means it is not profitable.

Next thing Choice "A" websites know, it is time to close the ethereal doors. Choice "B" automatically submits each new and updated page to the major search engines. Choice "B" even tells its customers if a page was written poorly. All of this is a part of building a sustainable online business. Building a profitable online business does not have to require loads of geek knowledge. In fact, there are companies out there dedicated to bringing the online business world to hopeful entrepreneurs. The tough part is weeding thought all the get rich quick schemes waiting to tempt you.

Choice "B" does exist. Choice "B" is more than willing to share its client’s success rates with the world. Before any online entrepreneur jumps into get rich quick territory, they should research and read about all kinds of online business companies. To receive a host of free online business ebooks for free, please visit the author’s link.

———-

Lynn VanDyke is the proud owner of http://strength-training-woman.com/sitesell-ebooks.html You may grab your free ebooks right now by visiting the above link. It’s your future!

Publish this article: The Online Business Quandary

These five indispensable tools will help you to compile, respond to, maintain, track and otherwise gain control of your marketing efforts online. All of them are even available for free or at a very minimal cost. While you might be able to function for an initial period without some of these, ultimately youll need them all if youre going to grow an online business.

The "fabulous five" essential online tools include:

1. An E-mail account The first essential tool is an e-mail account capable of handling large quantities of mail, large attachments and file sizes. Most free e-mail accounts arent really suitable and many sites and group lists dont accept them. Google has by-invitation-only e-mail accounts that house a stunning 2 gigabytes of storage. (gmail.google.com/) Hotmail now offers 250 megabytes of free e-mail storage which in itself isnt too shabby either. There are so many others that just typing in "free e-mail" into a search engine will yield scores of sites including those from Netscape, Yahoo, Hotmail, Google, and Lycos among others.

2. An auto-responder Initially, you also may be able to self-respond to the incoming messages to your e-mail account, but eventually, if your marketing campaign is working, you wont be able to manage all your inquiry traffic without assistance. Thats where the auto-responder will come in handy. It will acknowledge incoming mails as they arrive with your pre-determined message, saving you, your business and your sanity. There are numerous good ones available at no cost online. Here are some for starters: http://www.freeautobot.com/ allows to follow-up on e-mails.

The program is free with no ads Another free auto-responder is downloadable at: http://www.macurious.com/free/ http://www.creatingonline.com/site_promotion/auto_responders.htm provides a tutorial on auto-responders and auto-reply e-mail services as well as free software downloads. A free autobot is available at: http://www.talewins.com/FREEbot.htm http://www.webmasterfree.com/software/E-MailTools/E-mailNotification/free_auto_responder.html is yet another good free auto-responder downloadable from the web.

3. A List server Another essential tool for managing your soon-to-come throngs of incoming inquiries, requests and orders is your list server. As you build your opt – in e-mail list of contacts youll need a way of sending messages to all of them at once. Announcements, promotions and special notices along with your normal touch-base e-mails will need to be sent out in a reliable manner. Maintaining customer contact is a marketing essential. Without some form of contact management database, youll be swimming "upstream against the flow" in the management of your past, present and potential clients. Its all too easy to be overwhelmed.

Later you may opt to install a contact management database like ACT! or Goldmine, but while youre growing your online network a list server will do nicely.

Have a look at these: http://www.serverwatch.com/tutorials/article.php/10825_1355051_1 gives an overview of the principal list servers and their features as well as providing the download access pages for them. http://www.lsoft.com/download/default.asp?item=overview

http://www.lyris.com/products/listmanager/

http://server.com/communityapps/maillistapp/ allows users to create their own internet newsletters in plain text or HTML, create mailing lists, RSS syndication feeds and is *free* to use.

4. A PDF compiler If your products and services include distribution of e-booklets, e-reports, e-books or other online info-products, youll need to put many of them into pdf format. This format helps protect your documents from copying and other pilferage and is an accepted industry standard for online document and e-book distribution. Free pdf compiler software, with tutorials, is available online at these sites: http://www.ebooks-made-easy.com/ebooksoftware.htm http://www.virtual-ebooks.com/compilers.htm http://www.hsinlin.com/software/pdf.html

5. A website Although its quite possible to market services and products online without the associated costs, programming and hassles of a website, ultimately it is an essential tool that is highly effective in showcasing your wares, whatever they may be. Aspects of getting and maintaining a website are too numerous to be addressed here. Information on free website hosting, templates and site management is only a few mouse clicks away. Free website hit counters, website templates and even no-cost hosting services for a website are at: http://members.freewebs.com/ .

Here are more for comparison: Free web hits counter http://www.statcounter.com/free_hit_counter.html Free web hits counter http://freelogs.com/ Free website templates http://freesitetemplates.com/ Free website templates http://www.freewebtemplates.com/

Free web site hosting and utilities are available from: http://www.bravenet.com/

Using these tools for building, maintaining, marketing and promoting online commerce at any level will be indispensable in marketing your products and services on the internet. This short list is certainly not to be considered all-inclusive. Whether you opt for these or other free or paid versions, you can use these five essential tools to boost your online presence and build your customer base. Shouldnt you be getting busy?

Publish this article: 5 Essential Tools You Need for Marketing on the Internet

We are spending an ever-increasing amount on medical costs these days. This makes it all the more important to have health insurance that fits our needs. So, when you start shopping for Private Krankenversicherung plans, do not just zero in on the policy with the lowest premium. The quality of service is more important for you.

First, let us get down to basics. What are the objectives of any health insurance including Private Krankenversicherung? The primary objective is to safeguard you and your family in the event of any illness.

* It pays for the medical treatment you may require.

* It pays for illness benefit if you no longer have a job or are unable to work.

In Germany, there are two types of health insurance systems: the public and the private insurance plans. If you are employed in Germany, and earning less than the threshold salary, you are compulsorily and automatically insured in the public health insurance scheme. But, if you are earning more than the threshold limit, you are free to buy Private Krankenversicherung. But, how do you make PKV Vergleich? The task can be so confounding that you may want to seek the services of a professional advisor to help make an in-depth PKV Vergleich. The job is not so demanding if you do some basic evaluation.

As Germans tend to choose Private Krankenversicherung over other insurance schemes, it is important for them to understand some basics when making a PKV Vergleich.

Here are a couple of helpful suggestions.

Do Not Go And Buy The Cheapest Cover

You just cannot obtain a couple of quotes, compare for prices, and then decide on the cheapest. The best way to go about making PKV Vergleich is to ask all the private insurers to provide you with a quotation at par with coverage contained in public health insurance. This is the only way you can bring all private insurance quotations at par.

Avail Health Insurance Excess

Simply put, health insurance excess is front-end deductible. A front-end deductible is the amount insurer pays out of pocket before the private insurance plan starts executing a specific benefit. In other words, health insurance excess is the amount you have to pay before the plan begins to cover the cost of medical care. This element is one of the key areas that will help you make a well thought out PKV Vergleich between different quotes. The amount of insurance excess has a significant bearing on the overall cost of the private insurance you finally purchase. The higher the excess amount, the lower will be the monthly premium.

You can agree upon a specified yearly amount as health insurance excess with the insurer. When you discuss various issues with each of your private health insurer, do not forget to factor in the impact health insurance excess has on the overall cost of the insurance plan.

Therefore, keep your PKV Vergleich calculator handy to factor in all aspects of insurance quotes before you make a final decision.

PKV Vergleich at diepkvberater.de provides you an overview of offered rates for Private Krankenversicherung. The PKV Vergleichsrechner gives you the best possible Private Krankenversicherung with attractive premiums.

Publish this article: Some Convincing Private Krankenversicherung Tips

Guidelines one ought to adopt, while probing for a good audio transcription service:
Though technology evolves day by day, none can exceed the dependability of some already proven methods that were highly successful in achieving certain tasks. Audio recordings archive reliable information and are of immense help to an individual or an organization. However these digital recordings are vulnerable to distortions and some unpredictable factors. Hence, it is very much essential to have a backup of all these audio recordings by availing the services of a good audio transcription company.

Though there are number of audio transcription service readily available in the market, all are not genuine; one should follow some parameters while availing the voice to text transcription service.

Go for a thorough online search: You need to go for a thorough online search if you are on the look out of a good audio transcription company. With your hawkish eyes, you need to ferret for good companies, don’t forget to thoroughly scrutinize their profile and their client testimonials. If possible contact their customers by email and ascertain their credibility, reliability and professionalism. Locate for A Company that accepts all types of audio formats: Search for a company that has the requisite state of art technology in accepting all types of audio formats, uncompressed formats, formats with lossless and lossy compression. To name a few mp3,.wma,.wav, Real audio(.ra,. ram, rm),.mid, .ogg, Mpeg-4 SLS, Muse pack, AAC etc.They should be able to transcribe effectively the audio files ranging from a pristine voice to a atrocious voice recordings.

Difficult audio quality:
If your audio files have some overlapping of voices, muffled audio recording, with background or foreground noise, or with specialized jargons (comprising of medical, scientific, technical and legal) then your audio is termed as difficult audio quality. Since these types of audio files are somewhat difficult to transcribe, it is called as difficult audio quality. Some topnotch Companies have audio engineering services that enhance the audio quality; are capable of transcribing difficult audio quality.

Choose a company that provides accurate service with quick TAT.
Turnaround time is one vital aspect, which you need to find, if you are on the lookout for audio to text Transcription Company. A number of companies have a TAT of 24 hours. But is it is good, you ferret for the ones which deliver the files with a TAT of 12 hours. Likewise their work should be highly professional, accurate with correct spelling, grammar and appropriate punctuation marks.

Cost effectual service:
Some audio transcription services provide very cheap service. You need to be careful while dealing with these companies; these run of the mill services compromise on quality and offer you an inefficient service with a lot of errors. Likewise there are some companies which split up your audio file into pieces and outsources to some crowdsourcing internet marketplace like Amazon Mechanical Turk. These kinds of service works well only in some cases while in most cases it results are far from satisfactory. Moreover the confidentiality and security of your audio files is at stake. Whereas, a leading transcription company provide secure, quality audio transcription service at reasonable transcription cost. To know more about Quality Transcript log on to sales@qualitytranscript.com.
 

Know more about transcription services visit  Audio to text and/or Transcription services

Publish this article: Audio Transcription Cost and Services

Looking for home business ideas to make money? You will get many money making ideas online. Making money online is easy as well as though. Easy when you know how to make money with particular idea and difficult when you do not know how the business works.

Starting online business is not difficult as millions of people already started and making money. But you must have a proper knowledge of the business before you start it. Without knowledge it is just a waste of time and waste of money.

When you have proper knowledge of the business not only you save time to start it and to run it but also save money. Many people find it very difficult to start online business as they do not know bout the business. If business require some technical skills then you must have it or at least you must able to get it from other sources.

Why we want to start online business? Of course to make money. But very small number of people selects a right business. Most people start with several online business ideas, instead of that they should concentrate on one idea first and study various techniques of that business.

Most people do not take efforts to learn promotional methods which are the most important factor in online business. There are many promotion methods and techniques, understand those and try to implement those in right way. People often neglect the last part of the business i.e. web promotion and that is the main reason why most of people do not make money online.

If you really want to become a successful online business owner you need only three things and that is online business idea and the knowledge of the business and promotion techniques. Understand or study all these things you will make money. You should understand fully of the business which you are going to start and then only invest in it.

To become an expert in any business idea or any online business model you should have a guide that teaches you every aspect of the business, so you can learn it quickly and can start business without any problem and mistake. Have a guide or eBook that is specially based on the business idea that you have selected and study the process of that business. Once you fully understood the process and the need of the business then you will be able to start online business and can become successful.

With little research you can find the good guide that describes the entire process of the business. Also many books contain advanced techniques or methods that help you to grow your business quickly. In a proper guide you can find the step by step process of the business. You will also find nice tips and tricks that saves your time and money.
 

If you are really serious to make money online Read about these top 3 internet business ideas

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Social media such as Twitter and Facebook started to popularlize in Japan recently, first in marketing and PR.  Lately a few companies started to leverage social media in recruiting as well. 

In this article, a few examples of how social media are used in recruiting new graduates by Japanese companies are introduced.

1. Case 1: Honda

When it comes to using social media in marketing such companies as UniQlo are mentioned but when it comes to using social media in recruiting new graduates, Honda needs to be mentioned.

Honda’s case is a good example to show that social media such as Facebook can be an excellent tool to communicate with new graduates around the globe with minimum cost with thorough preparation such as developing and cascading operation guidelines and encouraging employees to regularly participate.

1) What is the stance of the company in leveraging social media?

Honda has posted in their website on March 11, 2011 in Japanese saying that the company is to leverage social media, especially Facebook (and including Twitter, YouTube and UStream), to deliver information about the company online worldwide, thus the company is to open their official account of Facebook and Twitter.

Honda has been leveraging social media before March 2011 in recruiting; the company pened a Facebook Page in December 2010 called “Waigaya” for recruiting new graduates. Waigaya is the term expressing Honda’s corporate culture of everyone freely being able to express their opinion regardless of career, age etc. Facebook is the tool to realize Waigaya online.

2) Why the company decided to leverage Facebook in recruiting new graduates?

Waigawa concept has been implemented offline in the real world a few years ago in recruiting new graduates; employees (recruiters) have been meeting face-to-race new graduates and freely exchanging opinion which helped new graduates better understanding the company. However, the implementation offline in the real world exclusively would limit candidates who can benefit from Waigaya, geologically etc. This is why the company decided to implement it online leveraging Facebook.

Chat function of Facebook is used at a specific time that is decided beforehand in proactive online discussion and information/opinion sharing. The company says that there are few unhealthy comments and constructive discussion is taken place attributing to the fact that basically anonymous user is not accepted on Facebook. The company also says that there are even accesses from Japanese students studying abroad.

2. Case 2: Trenders

Trenders is a Japanese marketing company that recently became hot with the announcement that the company is to adopt “Facebook allocation” in new graduate recruiting for new graduates who are to join the company from April 2012 (i.e. recruiting started in the autumn of 2010 and offer made in Spring 2011), exclusively for active Facebook users i.e. students with over 200 Facebook friends.

1) What is “Facebook allocation” system in recruiting new graduates?

It is a system in which new graduate candidates active on Facebook (with over 200 friends) are allowed to skip earlier processes including attending the first seminar in which company information is provided, resume screening and the first interview. This means that the candidates that meet the criteria can directly start the process from the second interview if they choose to do so.

2) Why the company decided to adopt “Facebook allocation” system?

It is because according to the official announcement made after the adoption, “students with high social competency seemed to have high real communication competency as well”. That is, students with high social media literacy tend to be active in real world communities and/or have studied abroad meaning international experience. In addition, students who proactively obtained information leveraging social media were mostly highly evaluated in interviews regarding proactive self expression.

As a result, the company concludes that they succeeded in recruiting excellent new graduates with the “Facebook allocation” system.

3. Case 3: Gulliver International

Gulliver International is a Japanese leading company specialized in buying and selling used cars. The company has been leveraging Twitter.

The company opened a website aligning/co-related with Twitter called “G!G2012”. This is an online community for people whose Twitter accounts are opened to share information and exchange opinions. Such Twitter accounts were opened for multiple HR recruiting mangers, employees who recently joined the company and new graduates who had given the offer.

4. The author’s final thoughts

It is amazing how social media drastically started to spread in the past two years or so and although still only a few innovative, leading companies online, some companies started to leverage social media in recruiting new graduates since autumn 2010, opening the door to social recruiting. The trend is likely to speed up; in an article of Nikkei, a leading newspaper in Japan specialized in business and economy, it was mentioned that some new graduates started to say “we better be on Facebook because it seems that many HR recruiting managers are interested in knowing who are on Facebook”.

The author sees great potential in social recruiting, in recruiting new graduates and mid careers because it opens opportunities for candidates to interact with employees of the companies they are interested in other than HR recruiting managers. Also it allows HR recruiting managers to follow up during the recruiting process and after the offer is given.

Social recruiting requires “openness and transparency” both for the companies (potential employers) and candidates (potential employees), as well as developing and cascading guidelines of leveraging social media (in recruiting) for companies.

Last but not least, it is quite possible that social recruiting may trigger paradigm shift in recruiting and job hunting, and in job market mechanism.

References:-
“Leveraging Twitter and Facebook in New Graduate Recruiting” by Yoshioka, Mina, from Monthly HRM Materials (July 2011 Edition) – Business Publishing P29-43 (In Japanese)
http://www.busi-pub.com/
 

Resources:

At last a few innovative Japanese companies started to leverage social media in recruiting new graduates, including Honda that leverages Facebook and Trenders (a marketing company) allowing active Facebook user candidates to skip first few recruiting/screening process. This trend is likely to speed up, opening the door to social recruiting era requiring “openness and transparency”. Social recruiting has a great potential, triggering paradigm shift in in recruiting and job hunting, and in job market mechanism.

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Looking for ideas to make money online? Hundreds of money making ideas available on the internet. To start internet business is itself a good idea. People from the all corners of the world earning from home, you may also start internet business to earn money. As I said there could be many internet business ideas to make money, Not every idea is suitable for everyone. People very often choose incorrect business model. Many website or many internet marketer sell products and claim that their system make money for you with no work, just play and plug.

As Everyone want to start a business that makes money but without any work or efforts. There is no business which does not need any work. To start online business is easy, but proper selection is must and the needs of the business to make it successful. When you know the nut and bolts of the business, It becomes easy to make money. If more money is needed to the business that you select than time, Will you agree to spend money? as it is business requirement or business can be run with less money or need more time, can you manage that much time? This is the reason to choose what business to start and how to begin.

There is solution almost for every problem that you may face while running online business. Because of availability of technical solutions even non technical person can run highly technical business. You will get almost everything that you need to run your business as there are many professional services and products are there to help you. All you need is to opt for proper service provider that is reputable. if you are non technical person and want to do some technical business, what to do then? Today there is a solution for every problem that you might face to run your online home business. That will make you able to run even highly technical business. analyze your business needs and find the appropriate solution for it.

There are numerous service and products are available to make your task easy. All you need is to select right one. No matter if you have or not the knowledge of particular business, there is countless guides available that shows you how to do the business for profit. Not only you will understand how to do the particular business but also about the resources you might require for that particular business. There are some legitimate businesses with you can make money.

In general people are not serious about their online business. Give a try to study more and give sufficient time to grow your business. You do make money if you acquire more tricks and techniques. Earning money at home can be possible, Knowledge and dedication is all you need.

Learn about several online businesses, Here you can find the best money making ideas to make money online

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