Expected Digital Marketing Trends of 2011
Digital world is never the same, it keeps fluctuating and improving. It is always a wise act to anticipate the changes and trends of the following year pre hand. The current year trends are well analyzed in order to meet the changes and developments of the forthcoming year. This is more or less a review or report of the previous year in order to avoid the mistakes done and prepare well ahead so that we do not have any surprises in the future. Some of the digital marketing trends of 2010 as put forth by digital experts are as follows:
• Facebook has taken precedence over Gmail, Yahoo and Hotmail with increasing popularity.
• Conflicts between marketing and advertising techniques with emerge of social networks.
• Mobile marketing, Rise in Crowd sourcing and Cloud computing for open source software projects.
Digital marketing trends expected in 2011 are as follows:
• Content Strategy – extraordinary content attracts the users and customers. User will develop own OVP (Online Value Proposition) to reinforce how unique they are.
• Optimization of performance is of great importance along with optimization of search engine and conversion rate. This will be done by integrating various tools.
• Increase in the usage of right touching, which is a communication strategy of multi channels.
• Facebook strategy will become popular and it will become a trend now to surf the Facebook before purchasing a product. Also Twitter has become equally famous. Social media advertising is made more interesting by introducing games, quizzed and many more applications with a nominal affordable fee.
• With the introduction of iPhones, Apple has created a ripple in digital market. Customers’ surf using their mobile and lots of Apple applications will be launched thereby raising the number of downloads.
• Google will become still more fashionable and widespread.
• Flexibility matters a lot. How fast one can adapt to the changes will be a major factor for consideration.
• Mobile marketing is the latest expected trend. Integrated marketing solutions are coming up that uses not only SMS and MMS website but also e – mail and mobile websites. Most of the websites will be well designed in mobile compatible way.
• Online Retail will make small retailers to promote and sell their products on their own rather than selling it in other big retail websites, satisfying their standards.
• One of the latest trends is when a product is advertised, generally payments were made when the user clicks the ad in the social networking website, but in 2011 payments are expected to be made only after the customer finishes the purchase. This involves risk and therefore lot of analysis needs to be done before advertising.
• Before advertising, users will blog through to find how the product meets the requirements of the customer. Usage of Google keyword tool will help you to know how the customer searches for your product in the net. The websites designed considering all the above points will definitely witness a rise in their growth curve.
Sorav jain is an expert author for Social Media Marketing, Learn Social Media, Digital Marketing . He wrote many articles like Social Media Marketing, Workshops.. For more information visit our site ttp://www.facebook.com/learnsocialmedia.
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