Online Marketing Blog

In the previous article “How is Landing Page Optimization Related to Persuasion Scenario?”, persuasion scenario to persuade buyers is explained followed by positioning in the persuasion scenario, i.e. how landing page is related to persuasion scenario. This article will explain to clearly define what landing page is and what landing page optimization is.

1. What is landing page?

In web marketing, Wikipedia defines landing page, sometimes known as a lead capture page, as the page that appears when a potential buyer/customer clicks on an advertisement or a search engine result click. The page will usually display web content that is a logical extension of the advertisement or link, and that is optimized to feature specific words or phrases for indexing by search engines.

The web content displayed in the landing pages varies according the marketing programme. Some examples include description of special offers mentioned in the website and promotion of new product offering, calls to action referenced in another content page (e.g. blog, e-book), an organization’s story to a particular target market, or simply a more detailed information from the original link.

2. Is there only one type of landing page?

No, there are two types of landing page, reference and transactional.

1) Reference landing page

A reference landing page presents information that is relevant to the visitor. The information can be presented by text, images, dynamic compilation of relevant links or other elements. Effectiveness of reference landing page can be measured by the revenue value of the advertising that is displayed on them.

A special type of reference landing page is “webvert”, the marketing goal focus on lead generation and interaction with the web visitor. A webvert is not transactional in nature, but is a reference based, ethical landing page, consisting of an advert, designed on the AID(M)A(S) principle mentioned in the previous article Vol.13 – How is Landing Page Optimization Related to Persuasion Scenario? The webvert has a clear call to action, usually a reply form.

2) Transactional landing page

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sales of product or service. If information is to be captured, the page will usually withhold information until some minimal amount of web visitor.

A visitor taking the expected/desired action = buy on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action = buying. The economics of many web marketing programmes are determined by the conversion rate, web/Internet marketers constantly test alternatives and improvements to their landing pages.

Actually there is another type of landing page, which is common used in direct marketing, called Squeeze Page. These web pages are extremely targeted and focus on capturing information about a web visitor. These pages usually have a very high conversion rate and collect data for an upcoming targeted e-mail or direct contact campaigns.

3. What is landing page optimization?

Landing page optimization is to design the landing page as a logical extension of the advertisement or link for prospects, meeting their expectations, so that they would take series of micro actions to go through persuasion scenario. It needs to be done as a part of total web marketing programme, together with SEM (search engine marketing) and online advertising etc.

In many cases, when talking about SEM and SEO (Search Engine Optimization), optimizing key words and tags from understanding of algorithm for high search result ranking solely is focused. However, he ultimate value in SEM is its ability to help you understand the customer’s intent and ensure you present relevant information. Moreover, the value of relevant high rankings is completely undone if you don’t follow through on the promise of the result, as Eisenberg & Eisenberg (2006, p80) states. The same concept applies to driving prospects to the landing page by online advertising. Therefore, SEM, online advertising, landing page optimization and all other topics should not be fragmented but integrated.

What Eisenberg & Eisenberg say about presenting relevant information and following through on the promise of the result is the essence of landing page optimization. This can be paraphrased by the web content of the landing page meeting (or exceeding) the expectation of the prospect.

4. What is the significance of landing page optimization?

Landing page (to be specific, reference landing page) is the entries of prospects to the conversion funnel as in the previous article ” – How is Landing Page Optimization Related to Persuasion Scenario?”, so it needs to be designed and optimized to assure that prospects to take the next steps. This means to maintain the prospect’s attention and interest, and to take the first micro action, in many cases clicking to the next page aligned to the persuasion scenario. In doing so, their interest and conviction needs to be generated and developed. Then they would take series of micro actions, going through persuasion scenario, and ending with completion of call to action.

As Scott (2009, p253) says, marketing with web landing pages is one of the most easiest and cost-effective ways to get a message read by a target market (prospect). It is also an excellent tool to move buyers through the sales cycle. This is why landing page optimization, to be discussed and designed together with SEM (Search Engine Marketing), is a vital topic in total web marketing.

However, in many cases, web content of the landing page is NOT a logical extension of the advertisement or link for prospects, not meeting the expectation of the prospect, and fail to maintain their interest nor conviction. It might be that the prospect finds branding of the advertising/link and the landing page inconsistent. Or the prospect cannot find the information he/she expected because it is simply not there or difficult to find even if it is available on the page. Or even if the information is available and the prospect finds it, it is not presented appropriate, such as not in his/her buyer persona style (language, style, etc.).

Whatever the reason may be, if the prospect is dissatisfied with the first landing page, (usually a reference landing page), the prospect would click away to say good bye, after all the effort to driving him/her to the entrance of the website (= landing page),. Prospects do click away saying good bye in later micro actions as well, but it is often said that majority of the click-away prospects say goodbye from the landing page. That is why landing page optimization is a crucial in web marketing.

In the next article, possible methodologies of landing page optimization are discussed.

References:-

Eisenberg, Bryan & Jeffrey with Davis, Lisa T. (2006), Waiting for Your Cat to Bark? Nelson Business

Omniture, An Adobe Company (2009), White Paper: 11 Tips for Master Search Marketers

Scott, David Meerman (2007), The New Rules of Marketing & PR. John Wiley & Sons, Inc.

Resources:
Optimizing a landing page, the page displayed when the online prospect first visits your website, is crucial to making sure the web visitor goes through the persuasion scenario and finally “buy”.

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Nulled Scripts facilitating use of applications and soft-wares without spending bucks

Words “null”, “Nullified” or “nulled” are not new to somebody who are into scripts. These are the words given to a commercial script that has been put up for sale, the only difference being that the script has been obtained somehow and a means have been used to remove anti-piracy protection. This allows the software to be used by other people without actually buying it.

A script is a program or application, or a series of programs and applications, created using a programming language. By removing the security measures that software developers use for protecting the software to be used by unlicensed users, a program or software can be nullified. Common examples of such codes are license numbers, call home requests etc. By removing this kind of protection that has been enabled, the script of the software can be easily changed. These types of scripts are generally distributed by warez sites.

Protection against nulled scripts

Sometimes certain companies try to make sure that someone else is not trying to buy their script. Thus, they allow some people to use their script for free. By putting a “callback” with script, the companies are then able to obtain information (version, your URL, license number etc.) of the user who is using that particular script. The company by this method is also able to check if the user has bought the license for that particular URL and script usage.

Who “nulls” scripts?

There are certain groups who first work on null scripting and then releasing the nulled script on their site so that other people can download it. People can download these scripts form these sites absolutely free of cost.
Making Null scripts is not that difficult. For example if a script has been made using the codes of PHP and you are well aware of the language yourself then you can yourself change those codes that you think has been added to prevent it from piracy. You just have to remove those codes and use the program.

Is it safe to use nulled scripts?

Before you download certain script from a website, it is important that you check the reliability of the source. These applications are modified to bypass security measures so you have to make sure that you are using the right application.
You can find null script applications on www.shop-yahooo.com and many more other websites. Have to face severe punishments. However, a lot of people are using these nulled scripts without facing major problems.

All error and bug free scripts, find expensive and hard to get nulled script download ,nulled script sales and bulled scripts here.

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The week has just begun and you have the Monday morning blues. You know you should not have stayed up that late into the night – or was it morning? There is an important meeting or test in few hours, and you cannot afford to miss it. Or maybe you just decided to wake up early for once just to see how the rising sun looks like. Whatever your reasons for needing a wake up call, you can find one on the Internet. You don’t have to go out and buy a new clock for such purposes.

Sometimes, your regular alarm clock might not work. Or you might have forgotten to charge your cell phone, and it does not beep at the designated time. There are many things that can go wrong with a mechanical device. And you know your boss won’t accept this as an excuse for tardiness. You won’t be given extra time at the school examination because you arrived late. To be on the safe side, set a wake-up beep on the Internet.

An Internet alarm clock offers many convenient features to users. You don’t have to manually set the time on the clock. The moment you are on the site, the clock picks up the time on your computer. All you need to do is indicate when you would like the alarm to go off. You can also choose from different types of sounds: the conventional crowing of a rooster, the beep of a regular clock, or something more innovative like a melody played on guitars or other musical instruments.

Internet-based clocks are very easy to use. You don’t have to be a computer programmer to know how to set these buzzers. You don’t have to download any application software to use most of them. A computer, Internet connection, and speakers are all you require. In fact, you don’t have to spend anything to use these clocks. They are absolutely FREE and they take barely 30 seconds to activate. After that, they will be working through the night (or day) until it is time for the alarm to ring.

Did not like something about the Internet clock? Want a suggestion to improve the performance of the clock? You can contact the site admin and send them an email. They will be happy to receive your suggestions because it helps them improve the design of the site and the clock application.

Sometimes, the Internet clock might fail to work, it happens due to human errors only. Did you select the wrong time? Did you turn down the speaker volume? Did you leave your headphones plugged into the computer? Did you disconnect from the Internet? Did you switch off the power to the computer? If you answered YES to any of the questions above, then you know now why your internet clock did not work.

Now, you don’t have to keep awake through the night to check if your regular clock is ticking. Just set the Internet alarm clock, test it to see if the sound is right, and then sleep soundly until the clock wakes you up.

When your regular alarm clocks fails, its time to switch to internet alarm clock. Visit the provided link for more information.

Publish this article: Late For Work? Set An Alarm On The Internet

By: David Bruce Jr
Category: Site Promotion

What does it take to get ranked well in search engines? If 2 sites were equal why does one get the coveted top spot and the other second fiddle?

Text is what gets crawled

Period

Not pretty pictures, not fancy flash, not pleasing aesthetics, but plain Jane text.

Be verbose and you’ll rank higher in Google and the other search engines than a similar site (all other things being equal) that is less verbose. Being verbose can be as important as onsite search engine optimization techniques.

How did I come to this conclusion?

Article Marketing, Google that phrase.

Article marketing tactics are offsite search engine optimization tactics. I’ve tested article marketing and compared the increase in ranking with other forms of promotion. If you write an article and are lucky enough to get said article accepted in a high page rank, high traffic, trusted (by Google) authority article directory… You will CRUSH a site that does not have those powerful backlinks pointing to it.

I’m of the opinion that a new site should NOT be written for human consumption unless and until it ranks where you want to be found in the serps.

I’ll decode the tech terms:

SERPS: In the SEO industry it means Search Engine Results Pages

Backlinks: Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page. Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. (source: wikipedia)

Cached: A cache is used to speed up certain computer operations by temporarily placing data, or a copy of it, in a location where it can be accessed more rapidly than normal.

Below are some oversimplifications that I’ll add for the purposes of illustrating seo techniques for non techies. The precise number of days it takes Google to crawl is actually a closely guarded Google company secret.

Google Trustfilter: that means the Google spider (aka Googlebot) has come around two or more rotations of the earth. During the first pass “you purport your site is about X”, googlebot will not take your word for that, it has to look to see for itself

The second pass… Googlebot see’s that you still have the right combination of content and keywords and so far you’ve not done anything untoward like hidden text, keyword stuffing, getting trash inbound links from sleazy link farms. Googlebot sees that your site is indeed about X.

Now you’ve passed the Google trustfilter.
Do that one more time and if your competitor’s website has not matched you, you’ll get cached and will no longer have to prove you belong there… The other guy will have to prove he belongs in second place behind you.

Search Engine Ranking is a competitive war of attrition: one side adds blogs, the opposing side counters, one side adds incoming links from online photo albums, the other side counters by matching that tactic as well; one side adds incoming links from article directories… the other side falters or is asleep at the wheel… and you win!

Increasingly web designers are seeking out SEO consultants to sub contract the search engine ranking parts of their project as SEO is a separate skill set.

http://ezinearticles.com/?Search-Engine-Rankings—What-Do-Search-Engines-Want-From-You&id=2446173

Publish this article: Search Engine Rankings – What Do Search Engines Want From You

If you want to attract web traffic and ensure a better ranking for your website in search engine results, you must seriously consider submitting your website to a popular website directory. There is an array of benefits that such submissions have to offer. Following is a brief rundown on it.

*One Way Links

There are several factors that are taken into account to determine the ranking of your website in search engine results. The number of inbound links is one of the most important factors in this regard. The more inbound links your website has, the better search engine ranking it enjoys. The submission of your site to web directories does not require you to put their link on your website. Link exchange though also works, but search engines have recently started to discourage such strategies. The inbound links on the other hand are considered with high regard.

*Generating SEO Anchor Text Is Easy

When you submit your site to a web directory, you do not just enter the URL of the website, but also get an opportunity to include a site title and a brief summary of what your website is all about. If you optimize this description for search engines with suitable keywords, you can easily attract the attention of the search engine spiders. You can enter the anchor text of your choice in these directories. These SEO anchor texts can be very helpful in significantly improving your search engine rankings.

*It Helps In Getting Targeted Traffic

Online users these days use different methods to find the website of their interest. They not only use the search engines, but also look into directories. They trust a directory to provide them the references to best websites on Internet on a particular subject. The websites on these directories are categorized in different categories and sub-categories so that the users can experience easy navigation. They just have to enter the right categories to find the right websites. This way, you can get a convenient access to your target visitors. It is just that you will have to be a little careful while submitting your website here. Make sure that you choose the right category and sub-category.

*It Does Not Cost You Anything

The good thing is that all these benefits do not cost you anything. You do not have to pay any fee to submit your website to a directory. It is absolutely free. Even the process of submission is very easy. You do not have to be a technical expert or a programmer for this purpose. It does not take more than two minutes. However, it is advisable that you spend some time on preparing the anchor text to be used for the submission. The idea is to make sure that the anchor text is properly optimized with the right set of keywords. Avoid overuse of keywords because neither the search engine spiders nor human readers like stuffing of keywords in a senseless and unattractive way.

Overall, if you keep in mind a couple of things and follow the right approach, you can easily put your website on the track of success by submitting it into a good website directory.

Exeinfo Directory serves as a SEO friendly directory where one can submit websites, belonging to a wide range of categories, to create one way links and target potential customers.

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With high-tech, it’s nearly as hard to look back a year and figure out what went on as it is to look forward and make predictions. In both directions there is a lot of haze – variously called hype, vaporware, PR and lying with statistics – and, of course, it’s rather a value judgment arriving at “the best,” whether it’s one, 10 or 1001. Then, too, putting all of the influential technologies in some kind of order is daunting, while the question remains – What are we measuring? Buzz? Popularity? Results?

That just might be the most honest introduction to a “Top 10″ article ever. The following items are in alphabetical order, may not include everything and are not exhaustively discussed. They were all making in headlines in 2009, and some still are. In fact, some have been on both the backward- and the forward-looking lists, last year and this year. So it goes in the high-tech universe – and here’s how some of it went in 2009:

1. Business intelligence: Business Intelligence (BI) was the top technology priority in a 2008 survey, and surged in 2009. Better information drives smarter decisions at every level of a business, from corporate mission to operational tactics. BI is a powerful, strategic tool to bring business managers and knowledge workers together to administer, grow and adapt business practices. Anything that helps managers make better, faster, more effective decisions is valuable in any business environment, and doubly so in tough economic times.

2. Cloud computing: This “computing model” buzzword took a solid step forward last year. Providers deliver IT capabilities as “services,” use Internet technologies to deliver them, and make them scalable for (and by) the client. Small companies can benefit from lower costs and reduced barrier to entry, while larger firms can use cloud computing for services that are becoming lower-cost commodity items. A big move in 2010 could mean either accelerated adoption or another slew of variations.

3. Component-level server upgrades: Component-level upgrading makes it easier to expand capacity. Companies can now keep track of component resources separately so that when, say, additional disk capacity is needed, only that resource is upgraded. There is no longer the need to pay for all three of the resource components in a fixed bundle. Purchasing and inventory system workloads are lightened, and there is no waste as when “wrong” components are bundled with the “right” ones.

4. Enterprise mashups: A “mashup” – originally a term applied to two or more songs “remixed” together – is a web page or application that combines data or functionality from two or more discrete sources to create a new product, service, resource or process. Some firms used mashups in enterprise-class solutions for delivering and managing custom applications. Through 2009, IT managers and application developers investigated mashups for the potential to transform corporate operations, with results that were both anticipated and unexpected.

5. Green IT: Efficient, eco-friendly processes allow more equipment to “fit” a firm’s “energy footprint.” Multiplying regulations can put serious obstacles in the way of companies that need new data centers, as all manner of environmental impacts are being scrutinized – and, at the same time, energy costs are going to increase, and not in a predictable manner. Companies must consider alternative plans for increasing IT capacities and stay abreast of a range of evolving and emerging technologies.

6. Social software and networking: Social software and networking covers a wide array of technologies and activities, from social sites and Web collaborations to social media. Companies and organizations of all kinds added social dimensions to their Web sites and applications in 2009, as no one wanted to risk a failure to engage one of the largest audience trends of the decade.

7. Specialization: The “appliance” model took on greater momentum in 2009. Appliances previously prevailed in only a few functions, but “heterogeneous systems” are now emerging to take on specialized, repetitive and/or demanding workloads. Heterogeneous systems have a similar, single-purpose orientation like appliances, but are server systems on which users can install software to perform a particular function. This approach will soon reach the general-purpose computing market.

8. Unified communications: The number of different communications vendors serving the typical organization decreased in 2009, on the way to a 50 percent reduction by 2011. Formerly distinct markets with distinct vendors converged, resulting in consolidation in the communications sector. Organizations can reduce costs if managers create detailed deployment and maintenance plans, as they can now centralize all administrative functions.

9. Virtualization: Most of the focus was on virtual servers, but virtualization of storage and client devices made progress in 2009, as well. Virtualization eliminates duplicate files on physical devices while appearing to maintain them in their original state. Called “data deduplication,” this saves a lot of money in storage costs. However, ambitious deployment plans fell short as just 40% of companies targeted as prime candidates for virtualization had made the move by Q4 2009. Still, it gained an important foothold and will continue to make progress.

10. Web-oriented architectures: The Web is without a doubt the premier example of interoperability and scalability in a service-oriented system. The central organizing principles of the Internet/Web approach, and ever-improving Web technologies and standards, give forward-looking firms good models for other “enterprise level” solutions. This approach cannot address every conceivable, future enterprise computing requirement, but the continued evolution of this approach should put it in play in a growing number of situations in the future.

About the Author:
Metro Hi Speed is a leader in online fax solutions for any sized business. Less expensive and more reliable than traditional fax services – you’ll enjoy the convenience and well as the cost. Visit us today for more information on our small business and corporate fax solutions.

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In the previous article “How is Landing Page Optimization Related to Persuasion Scenario?”, persuasion scenario to navigate online web users/visitors to finally “buy” is explained, followed by positioning of landing page in the persuasion scenario, i.e. how landing page is related to persuasion scenario. This article will define what landing page is and its optimization.

1. What is landing page?

Wikipedia, the free encyclopedia, defines landing page in web marketing, sometimes known as a lead capture page, as the page that appears when a potential buyer/customer clicks on an advertisement or a search engine result click. The page will usually display web content that is a logical extension of the advertisement or link, and that is optimized to feature specific words or phrases for indexing by search engines.

The web content displayed in the landing pages varies according the marketing programme. Some examples include description of special offers mentioned in the website and promotion of new product offering, calls to action referenced in another content page (e.g. blog, e-book), an organization’s story to a particular target market, or simply more detailed information from the original link.

2. Are there different types of landing pages?

Yes, mainly there are two types of landing page, reference and transactional.

1) Reference landing page

A reference landing page presents information that is relevant to the visitor. The information can be presented by text, images, dynamic compilation of relevant links or other elements. Effectiveness of reference landing page can be measured by the revenue value of the advertising that is displayed on them.

A special type of reference landing page is “webvert”, the marketing goal focus on lead generation and interaction with the web visitor. A webvert is not transactional in nature, but is a reference based, ethical landing page, consisting of an advert, designed on the AID(M)A(S) principle mentioned in the previous article “How is Landing Page Optimization Related to Persuasion Scenario?”. The webvert has a clear call to action, usually a reply form.

2) Transactional landing page

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sales of product or service. If information is to be captured, the page will usually withhold information until some minimal amount of web visitor is provided, typical example being an e-mail address and in some cases a name and telephone number as well, which are sufficient to “capture the lead” and add the prospect to a mailing list/data base of CRM (Customer Relationships Management).

A visitor taking the expected/desired action = buy on a transactional landing page is referred to as a conversion. Although there are other metrics such as CTR (Click Through Rate), the efficiency or quality of the landing page can and is usually measured by its conversion rate, the percentage of visitors who complete the desired action = buying. The economics of many web marketing programmes are determined by the conversion rate, and from monitoring the conversion rate, web/Internet marketers constantly test alternatives and improvements to their landing pages.

In reality, there is another type of landing page, which is common used in direct marketing, called Squeeze Page. These web pages are extremely targeted and focus on capturing information about a web visitor. These pages usually have a very high conversion rate and collect data for an upcoming targeted e-mail or direct contact campaigns.

3. What is landing page optimization?

Landing page optimization is to design the landing page as a logical extension of the advertisement or link for prospects to deliver the promise made and meet expectations, so that the prospects would take series of micro actions to go through persuasion scenario.

Landing page optimization needs to be integrated with SEM (search engine marketing) and online advertising and all other web marketing initiatives to constitute a comprehensive (web) marketing programme.. When talking about SEM and SEO (Search Engine Optimization), optimizing key words and tags from understanding of algorithm for high search result ranking solely is focused in many cases. However, the ultimate value in SEM is its ability to help you understand the customer’s intent and ensure you present relevant information. Moreover, the value of relevant high rankings is completely undone if the promise of the result is followed in the landing page, as Eisenberg & Eisenberg (2006, p80) states. This concept applies also to driving prospects to the landing page by online advertising and other methods. For this reason, SEM, online advertising, landing page optimization and all other topics should not be fragmented but integrated.

4. What happens if landing page optimization is not successful?

It is sad to say that in many cases, web content of the landing page is NOT a logical extension of the advertisement or link for prospects; therefore, it does not meet the expectation of the prospect, and fails to maintain interest and/or conviction of the prospect. It might be that the prospect finds branding of the advertising/link and the landing page inconsistent. Or the prospect cannot find the information he/she expected because it is simply not there or difficult to find even if it is available on the page. Or even if the information is available and the prospect finds it, it is not presented appropriate, such as not in his/her buyer persona style (language, style, etc.).

Whatever the reason may be, if the prospect is dissatisfied with the first landing page, (usually a reference landing page), the prospect would click away to say good bye, after all the effort and investment made to driving him/her to the entrance of the website (= landing page),. Prospects may click away saying good bye in later micro actions as well, but it is often said that majority of the click-away occurs at the first reference landing page and most remaining click-away at the transaction page when calling to action.

5. What is the significance and essence of landing page optimization?

It is quite clear from the above that landing page optimization is a crucial in web marketing. The essence of landing optimization is what Eisenberg & Eisenberg say about presenting relevant information and following through on the promise of the result. If this is successfully performed, web content of the landing page would meet (or even exceed) the expectation of the prospect and the prospect will take the next action of the persuasion scenario with satisfaction.

Landing page (to be specific, reference landing page) is the entries of prospects to the conversion funnel as in the previous article “How is Landing Pange Optimizationo Related to Persuasion Scenario?”, so it needs to be designed and optimized to assure that prospects to take the next steps. This means to maintain the prospect’s attention and interest, and to take the first micro action. In many cases it is clicking to the next page in line with the persuasion scenario. This requires interest and conviction of the prospects to be generated and developed, so that the prospects take series of micro actions, going through persuasion scenario to complete by answering to “call to action” at the end.

As Scott (2009, p253) says, marketing with web landing pages is one of the most easiest and cost-effective ways to make a message read by a target market (prospect). It is also an excellent tool to move buyers through the sales cycle. This is why landing page optimization, carefully designed together with SEM (Search Engine Marketing) and other web marketing initiatives, is an extremely important topic in total web marketing, which, if successfully performed, can contribute to maximization of web marketing ROI.

In the next article, possible methodologies of landing page optimization will be introduced.

References:-

Eisenberg, Bryan & Jeffrey with Davis, Lisa T. (2006), Waiting for Your Cat to Bark? Nelson Business

Omniture, An Adobe Company (2009), White Paper: 11 Tips for Master Search Marketers

Scott, David Meerman (2007), The New Rules of Marketing & PR. John Wiley & Sons, Inc.

Resources:-

Optimizing reference and transactional landing pages are vital for improving conversion rate and maximization of web/Internet marketing ROI.

Publish this article: How to Effectively Optimize Reference Landing Page?

I was recently looking for Los Angeles Website Design firm. I need a quality website but I also feel that if you’re looking for Web design and development, should not have to pay an arm and a leg. I found that many Los Angeles website design firms charge a really high prices for a website that is looks almost exactly the same as the rest of the sites that they built. If you come across one of these website design firms in Los Angeles, it is probably better to just continue looking. I needed a firm that will partner with me to create an online marketing campaign that benefits your company more than it does the designer.

Initially, I didn’t really know what to look for in a Website Design firm in Los Angeles? I quickly recited that I definitely don’t want a firm that has a stuffy office full of people dressed in suits. Where is the imagination and creativity in that environment? Missing! Creativity is critical to successful website design and development. Top notch website design firms in Los Angeles know how to get your website up and running and they have the technical skills necessary to implement your marketing plan. But they also know how to have fun!

Brand consistency is critical when your Los Angeles website is designed. The most important thing you can get from website design and development is recognition! If people do not recognize you as an industry leader, then you are wasting your marketing dollars. In today’s economy, you cannot afford to waste any money at all.

David Wilson is a website designer as well copywriter and proud member of the Urbangeko.com (Urban Geko Inc. is an award winning, full service website design, graphic design and interactive media studio in Orange County / Los Angeles, California.)To find more information about it, please come to http://www.urbangeko.com

Los Angeles Website Design firm – Website Design firm in Los Angeles – website design and development

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The first step in your antispam campaign may well be to understand spam and how it works.

Spam is usually defined as unsolicited e-mail that is delivered in bulk. It has become so prevalent because it’s cheap, reaches the greatest number of folks in the least amount of time, and because it’s unregulated. In the U.S. alone more than 50 million citizens are online, with their own Internet accounts.

For spammers this is an ideal situation. Even were it not to work, there’s virtually no punishment other than subsequent inability to spam until a way is found around it. And ways are constantly found around just about everything we do in our antispam campaign. That’s not to say you shouldn’t try though.

Here are some of the things you can do:

First, don’t respond – not even to say, “Hey you not nice person, get off my computer.” First, it’s a waste of time. As soon as the first batch of spam has been sent that spammer may very well have deleted that email address. It’ll just bounce back. The second is that you’re not talking to a live person anyway. And any response, no matter how negative, is noted by their system as a response. What this means to the spamming system is, “Hey this guy is interested. He answered our message. Let’s send him the second message.” If you have a provider that lets you note spam then do so. Block it if you want but that seldom really works. It’s worth a shot, though, unless you’re limited to the number of blocks you can place at which point you’ll be forced to pick and choose.

If your provider allows spammers to get through what is going to happen eventually is that other sites will begin to block your provider if they do in fact police spam. Then you’ll have trouble sending and receiving e-mail. That’s when you step in and tell your provider that they start blocking spam or you’re gone. There’s nothing like an irate customer threatening cancellation to spur them into action. If they should not respond by blocking spam, then do follow through and change providers.

The primary principle for preventing spam is to avoid mailing to a list. We’re all tempted to organize our emails into lists – business clients, friends, and so forth. Then we mail them all the same message. Saves time and effort. The problem here is not that you sent out one message but you didn’t use the software necessary to hide each person’s email from the others.

Not only does this set you up for spam but it’s also just plain rude. It’s like telling all those folks what your sister-in-law’s address and phone number is without first asking her if it’s okay to tell the buddy of your best friend’s high school teacher where she lives. No, it’s not. But where spam is concerned what happens is that a few of those folks are undoubtedly going to add everyone whose address they see to their own list, and send it on and on and on ad infinitum. It snowballs, and sooner or later there’s a spammer who receives your name and your e-mail address.

Don’t sign up with a site that offers you an antispam service. “Sign up with us, they say, and we’ll add you to an antispam list.” Wrong! They’re spammers and you’re now on their list.

Clive Harman Webmaster of harmantraining.com and site4information.com with information on computer and internet safety
http://www.site4information.com/computer/security/1.html

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If you have ever watched TV you have seen branding at its finest. Companies such as Walmart, Microsoft, and Pepsi spend millions of dollars each and every year making sure everyone knows their name. Now online it is a little different, no longer do you need to have millions in your bank account. Today we stand on an open playing field with anyone being able to set themselves apart even to the extent of beating major companies. Without money it is going to take a tremendous amount of work and patience, but when all is said and done it will be possible to stand above the wikis, major chain stores, and others well known names. First I would like to discuss some people who I respect greatly and who have branded themselves to an amazing extent having a few hundred thousand followers something Walmart or Microsoft would pay millions for.

First let’s start with my favorite which is Darren over at problogger.net. Right now he has 134 thousand readers and it seems to be on a constant increase. This is a prime example of how one man can lead thousands becoming more popular than the million dollar companies. The reason for such a popularity is he connected/connects with the blogosphere proves he is the expert and provides a constant stream of content. When Darren makes a move or does something new it streams across the web with great speed. Another person who makes a huge difference online is Cricket & John Scott over at the V7N webmaster network. They decided to really expand on the traditional website or blog. Rather than setting up one or two presences they set up a full network equipped with a blog, a fully functioning forum, and a directory. They offer a bit more, but these are the core. Anyway they now have around a hundred thousand people on the forum and many blog readers. So how did they reach such a feat? Well it comes down to the core of humanity they noticed that forums that were up and running chastised members not letting them speak freely using so many rules that the majority of members were getting banned. This was the beginning of an idea which sparked the growth of a webmaster community rivaled by only the top of the top. They let community members speak their mind and place a domain knowing the difference between an actual question and spam something other forum admins know nothing about. Anyway they provided a true community for webmasters.

This brings us to what you can do when out their trying to make your presence known. Well first thing is keeping your ambitions in check remember it takes YEARS to really build a brand which is why the majority fail. Personally I think that social networking is a great step for those who want to really start building a brand. After the creation of a web presence get on twitter, facebook, and the other major networking sites. Make sure to place your links to these profiles on your web presence and as traffic starts following your and becoming friends on facebook be sure to add them and talk with them. Tell them about your experiences and what you are doing. It is even OK to tell them how you feel trust me they like that. Remember this is not the place to spam, but rather build up your online profile. When people really like you on twitter they retweet your tweets. This is key to making your brand online get people to like, trust, and believe in you and your brand will grow and grow.

This article has been written by Kris Beus webmaster of Edgar Allan Poe and Kings Of Marketing. Feel free to republish just keep this resource attached and links within active.

Publish this article: Building Your Brand