Online Marketing Blog

With the current unsteady economic situation, many people are looking for other ways to make a living. People are seeking out online business opportunities and for good reason. If you want to know how to earn money online, you have to be willing to be open-minded to the different methods and ways that are available. There are many online income programs out there but what really confuses people the most is which ones will be the best fit for them.

It is very important to review the income program that you have your eye on when you want to earn money at home. It is also good to know what your strengths and weaknesses are so you can figure out what you can then start with. For example, if you are not very good at writing but you are good at convincing or recruiting, you would probably be much better of finding a program that involves recruiting people in order for you to get a residual income. If writing is your passion, then there are many online companies ready and willing to pay for fresh content. Nobody should feel like they can’t do anything because as long as you’re willing to put forth the effort, you’ll succeed in something.

The best online opportunities are the ones that even if you are a complete novice, you will get all the guidance and support you need and they will explain everything to you step by step so that you will eventually come out ahead.

Find out how to make an online income at: http://earngreatmoneyonlinetoday.blogspot.com/

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There are a couple of different ways to have conversations with other users on Twitter. The two methods are to send a reply, which is a public entity that can be viewed by others, or to send a direct message, which is only see by the intended recipient.

Placing the “@” symbol directly in front of another user’s Twitter ID will send the tweet as a message to that person, while also making it viewable publicly. The message will then show up in the recipient’s profile page showing updates that reference his name. For Twitter users who follow both users, the message will show up in their accounts. The “Direct message” label will change to “Reply to” followed by the recipient name when creating a reply.

Public replies such as described above differ from direct messages. To send a direct message from your Twitter message window, type a lower case d followed by a space and the user’s name. These types of messages only appear in the recipient’s Direct Messages page. No one else can see them. You will know that your syntax for sending a direct message is correct because the “What are you doing?” label will shift to say “Direct message” followed by the user name of the user to whom the message will be sent.

Should you insert yourself into others’ conversations? Absolutely! Using Twitter to have conversations directly with other users creates a more engaging situation and increases the opportunity for using Twitter as a branding tool. Directly referring to other users in your tweets makes those users feel important and improves your odds of getting to know someone who is a possible customer or referral source.

It can also be fun. Twitter moves fast. If you are communicating with serious Twitter uses, you should get a quick response. Just like everything else in life, with Twitter, the more you give, the more you get.

If you are serious about using Twitter as a marketing tool, you owe it to yourself to check out Tweet Later. It automates three important parts of the Twitter process: making posts, following those who follow you, and sending direct messages to new followers. There is a free version with more limited functionality, but the full professional version offers a one week free trial with no credit card needed! Just visit http://www.trytweetlater.com.For more strategies and advice about using Twitter to promote your business, visit twitterforbusiness.blogspot.com.

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Many of us who work know how tough it can be sometimes. Some of us are living paycheck to paycheck. Others are doing nicely, but want a little extra cash at hand to treat yourself. If you are looking for a way to supplement your income and stay at home, there is a lot to be said about Lanty Paul’s Auto Cash System. The low cost, the ease of its set-up, as well as it’s step-by-step processes made it a great option for a first timer like me in the sales business.

You know how it is sometimes. You get up in the morning, still tired from the previous day. You get that morning brew going and get yourself ready for work. Once you’re at work, it’s busy, busy, busy (maybe you get a quiet half-hour for lunch, but even then something can come up). Once your done, you get home, eat dinner and relax. Forget about working on some program at home! Many are complex and require analysis. Most are prohibitively expensive and many are scams. Not so with the Auto Cash System. Paul provides his program at a respectable $49.95 and even offers a 60 day money back guarantee.

I was a bit anxious once I purchased the product. I was eager but had no experience in starting a new business. I was concerned that it was going to take me weeks, maybe months to start this new endeavor. Relief came when I began reading Paul’s first manual. By simply following the directions, I started running my business in as little as 2 to 3 hours. The ease of its set-up was only the beginning.

I was pleasantly surprised once I got to the meat of the system. Paul broke down everything I needed to know in an easy to read, step-by-step format. He provided the foundation I needed to become effective in Internet sales. The tools were all there at my disposal. If I need to review something, I just look up the particular secret he provides in his program and follow the steps. No fuss, just a straight forward approach.

Can Lanty Paul’s Auto Cash System make you money? Absolutely. Do you have to work a little to experience the big rewards that you deserve? Without a doubt. Nothing is for free. With a little determination and the right attitude, you too can experience what many others have accomplished. And you deserve it. For you and your family.

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My favorite tool for managing Twitter is Tweet Later. Having a lot of followers won’t really do you much good if you don’t have time to update your account. Twitter just doesn’t work as a marketing tool if you don’t tweet often. By its very definition, Twitter requires constant updates. And that is exactly the function that Tweet Later provides for you.

Tweet Later lets you set up spinnable, recurring tweets that update your account automatically. Recurring, obviously, means that the tweets will be reposted multiple times at an interval that you specify. Great concept, but if you leave it at that, you’re going to have a whole lot of repeated tweets, which is really not good. The other half of the equation is the spinnable attribute of the tweets. With a spinnable tweet, you provide multiple options, with the software picking one of the options at random.

Let’s illustrate with an example:

My business is great.:Great is my business.:Grapes are my business.}

Your tweets should be better than this silly example. Tweet Later will pick one of the options at random and post it to your account at a particular set interval.

If you set up a minimum of ten spinnable tweets as shown above, that would represent 30 possible total tweets that would be submitted at various times.

One issue with pre-loading your tweets is that over time you will start having a lot of duplicate tweets. It is important to keep your material fresh by changing it up often.

Log into your Tweet Later account every week or two and do this:

1. Create some new tweets from scratch.

2. Reduce the frequency of some of your older tweets.

3. Turn off tweets more than two months old. In two months’ time, you will have burned a tweet out pretty good.

The general idea is that the newer a tweet, the more frequently it can be used. As tweets get older, they just get too worn out.

The way to test to see how well this is working is just to look at your Twitter page and see how unique your list of tweets looks. Many repeated tweets is a signal that your strategy needs refinement. If you are diligent about doing this, then your account will seem much less automated and more like you are actually updating it yourself.

So you want to learn how to use Twitter to promote your business like a professional? Check out TwitterForBusiness.BlogSpot.com, the all Twitter blog written by the author of Scientific Search Engine Marketing and The Law Firm Internet Marketing Book. While you’re at it, go ahead and visit www.TryTweetLater.com, the professional’s Twitter management tool. You can try it out for free, no credit card required.

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By: Ken Lyons
Category: Site Promotion

Keyword discovery is a powerful, driving force in in the success or failure of a paid search marketing campaign.

There’s more to effective pay per click (PPC) than just bidding on the right keywords. To be competitive and generate new revenue opportunities, you need to find new, profitable, traffic-driving keywords every day.

Simply conducting traditional keyword research isn’t enough. Search marketers need to actively practice keyword discovery and establish a system that provides a constant stream of new and proven keywords.

Why is Keyword Discovery so Critical to PPC?

With new websites, marketers perform traditional keyword research to launch their PPC campaign. However, to keep competitive and continually evolve in paid search, marketers must constantly analyze their campaigns in order to achieve peak perform. And discovering new keyword opportunities is no exception.

If the keywords in your PPC campaign remain static, so will your conversions. Constantly engaging in aggressive keyword discovery results in:
• Expanding into previously untapped search verticals
• Finding new, proven keywords with a lower cost-per-click
• Improving your overall ROI

In the following sections, we’ll cover these three factors in more detail and discuss how to best implement effective keyword discovery for your paid search efforts.

Use Keyword Discovery to Explore New Search Verticals

One of the goals of search marketer is to find new customers. The way to find these new customers using paid search is to constantly expand your efforts and push your message into new search verticals.

In order to successfully tap into these new channels, you must discover new keywords to target and create new ad campaigns around them. Doing so will expose your company to a wider market by broadening your reach, which will help attract new customers.

Keyword Discovery Helps You Find Cheaper, ‘Long Tail’ Keywords

Long tail marketing is a strategy of targeting visitors who are searching on less frequent, less general queries. What’s important to know about long tail keywords is they often produce the majority of searches and traffic for a website. Even better, long tail keywords are usually cheaper than more competitive “head” terms.

Using a system of constantly discovering new keywords, marketers can effectively mine the long tail of search and uncover new, long tail keywords to build ad campaigns around.

Discovering New Keywords is a Sure-Fire Formula for Better ROI

By continuously exploring new verticals and creating new, highly-relevant ad campaigns around cheaper, long tail keywords, your PPC efforts will enjoy better click-through rates (CTR) on cheaper, long tail keywords.

In Google AdWords, higher CTR boosts your keyword Quality Score: a calculation of relevancy to a user’s query. This boost in Quality Score translates into having to bid less on keywords in return for maximum ad exposure and impression share, leading to improved return on investment.

How to Effectively Discover New Keyword Opportunities for PPC

There are many ways to discover new keyword opportunities for your pay per click marketing efforts. Some of the most popular methods include:

• Brainstorming
• Inspecting competitor sites
• Third party keyword tools

These are all common approaches, but they each have their flaws because they may or may not produce keywords that are relevant to your website and/or proven to drive traffic and conversions.

For my money, the most reliable way to perform truly effective keyword discovery is to research your own log files or analytics for search queries that have already produced clicks. With this data, you can uncover keywords that are proven to elicit desired actions, like traffic and conversions. You know this because you have proof from your analytics that these keywords work. And chances are they’ll work again.

So the best practice for your PPC efforts to continue to evolve is to leverage this data and implement new, targeted campaigns around these new keywords, which includes creating relevant ad text and highly-optimized landing pages.

By doing this, you’re allowing keyword discovery to work for you and help explore new search verticals with cheaper long tail keywords, target new potential customers and improve your paid search ROI.

Ken Lyons is a Marketing Manager for WordStream, Inc. WordStream offers a dynamic keyword tool and keyword generator for effective keyword discovery, keyword research, keyword grouping for paid and organic search engine marketing.

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Regardless of whether you are a newbie affiliate marketer or a veteran, there are four positive habits that all successful affiliates have. These four habits will make certain you are a success.

First – Set an Income Goal – Set a sensible goal with objectives in-between. If you want to earn $7000.00 a month in one years time, target an increase in your monthly earnings of $500.00 each month. When you set a realistic goal with objectives you have something to measure your progress. Without goals you have nothing to drive you forward. Including objectives give you landmarks to check your progress. You should reward yourself for achieving each landmark. It gives positive incentive to push onward.

Second – Obtain Good Tools – Invest part of your earnings to grow your business. Proper tools will reduce wasted time and take your productivity to its highest levels. Your investment will grow your business exponentially. Nickels in and dollars out.

Third – Put What You Learn Into Practice – The one big difference between people who have successful affiliate businesses and the people who do not is summed up in this phrase – Knowing is not the same as Doing. If you do not DO you will never make any money from it.

Fourth – Continue Learning Your Business – Participate in forums, attend seminars, read advertisements from other affiliate marketers. There is always something to learn, always something new to pick up. Subscribe to as many marketers as possible. Get a feel for the ones you like and flesh out why you like them. Learn from them.

Cultivate these habits and make them actionable in your business.

Continue to add to your affiliate marketing knowledge at http://ScottThrall.com

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Just about everything you do with your website’s structure, content and design is aimed at one thing-keeping the visitor around long enough to buy, subscribe, fill out your questionnaire or whatever it is you want them to do. There are as many ways to do this as there are “web experts.” Generally speaking, you want your visitors “engaged,” if not downright shackled to your site, and the way to do it is to ensure that related content is interlinked and displayed in such a way that they “stick around to click around.” If their first look doesn’t get a commitment (whatever that may be), perhaps the second will.

A common term for describing this visitor engagement-or, rather, the lack of it-is the “bounce rate,” expressed as a percentage of initial visitors that leave from the same page they arrived at. Using Google Analytics (GA) and other tools, you can get a bead on the number of visitors that “bounce” without viewing any other pages of the site. Don’t forget that not all inbound links to your site will be to your home or entry page, so your eventual strategy needs to be site-wide.

Basics of bouncing

From a low rate of “bouncing” you can reasonably infer that visitors are exploring your site and engaging with the content. This is a very important metric, much more crucial to your eventual success than the more talked-about “unique visitors” count. Just having unique visitors stay long enough to add to the overall count should be considered a very negative stat, frankly, because they were not engaged or even curious enough to go for a second page view.

The bounce rate itself is only a useful statistic if it can be analyzed for its composition, that is, if you can sort the bounces into four main categories, or sources:

-Low-value referrers

-Visitors linking directly from another site

-Visitors linking via search engines

-Your loyal users

Since visitors arrive at, assess and relate to your website in markedly different ways, you need to discover as much as you can about them, beginning with where they came from (the “originating source”). When you know the sources, you can begin to observe behavior patterns. With that knowledge, you can implement strategies to keep your visitors engaged, which may involve site map, architecture, design and copy changes.

Apples, oranges and baselines

The “apples and oranges” cliche is here to remind you not to measure bounce rates of one visitor source against a different one. By analyzing your sales, subscriptions, completed forms or return visits-whatever it is that spells success for the site-you should be able to identify the traffic source that is performing the best for you. Ultimately, of course, you will want to assess the bounce rates of the different sources against the overall goal for your site.

Although it’s difficult to define a “standard” bounce rate as a baseline, it is still a metric that is found in every analytics tool. Used correctly, it can help you focus quickly on the places you’re wasting money and the site content that needs revising. Most experts agree that it is hard to get your bounce rate lower than 20%, and that 35% would be cause for concern while a rate above 50% warrants some serious first aid. (For blogs, the thinking is that 50% is about average but 75% is where you should start worrying-and fixing things.)

What to do

It all comes down to optimizing your web pages and structuring them into a unified whole, one which will add value for both visitors, arriving “blind” through a referral link or search engine, and loyal readers/users. Make sure your navigation is clear and logical, position your links around your content, think like a visitor and never try to cut corners or do “just enough.”

There are a couple of smart ways to reduce that bounce rate, both in preparation and execution. As far as preparation, test the site with a broad group of users, getting them to enter specific pages from other specific pages. Ask them for their feedback then listen carefully. You might just hear some good ideas for improvement. On the site itself, try exposing “next steps” and giving visitors specific actions to take if they are engaged with that first page. Add links to additional information both within the content and around it.

There are a lot of ways to orient visitors to your environment and get them to move in a somewhat predictable manner. Perhaps the most important principle of all is to make all links highly visible and clearly relevant to the content of the current page. Do your homework before committing to any major revisions, and be prepared to tweak your site in every possible way for the duration. It’s a never-ending task, and now an accepted part of most every business. People may argue about whether or not the Constitution is a “living document” that changes with the times, but there’s not a doubt in the world that your website is!

Amy Armitage is the head of Business Development for Lunarpages. Lunarpages provides quality web hosting from their US-based hosting facility. They offer a wide-range of services from linux virtual private servers and managed solutions to shared and reseller hosting plans.

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It’s no secret, you’ve heard it before, articles and content are awesome ways to pre-sell products. When you gain your readers trust and warm them up to the product…PRESTO!…your bank account just had a deposit.

You need to make a plan for your affiliate marketing articles. It’s important to select your topic carefully, offer good correct information, and your article needs to be fun to read. Then you will be able to draw your readers interest to the product.

How to Select Your Topics

Make a list of topics for each of the products you are promoting. Put yourself in the mind of your customer. Your topics should revolve around problems that the product actually fixes. Those topics are the seed for your articles.

Create Good Information

The topics you listed will steer the type of information you will provide. A couple of ideas for simple articles are:

Top ____ Ways to ____

____ Steps to _____

Keep your articles simple. A captivating introductory paragraph, a couple of informative bullet points in between, and a summary paragraph to finish it off.

Remember not to give the whole enchilada. You want to be informative and give your readers a good picture of their problem with a portion of the solution. But direct them to your product for the complete solution.

Compelling Product Links

You will find that the most productive links and recommendations will be in the context of your article. Find an appropriate place in your article and make your product recommendation, something like “_____ is what I recommend most”

At the end of your article is another great place to put an extra recommendation.

Obviously you will be limited by the venue you are posting your article to. If you are putting it on an article directory you will probably be limited to recommendations in the resource box. If posting to another persons site or ezine they will have their rules. The most freedom is posting to your own site or blog.

You can learn more ways to direct your readers to products that solve their problems at my blog at http://ScottThrall.com. Then you too will be smiling to the bank, with the knowledge you have an honestly earned commission.

Publish this article: Affiliate Marketers – How to Write Articles That Sell More Products

People get excited about their websites, whether they’re a Mom posting family pics or a huge corporation like IBM. Whether they are used for fun, part of one’s education, or an important business component, websites are something in which people take tremendous pride. So when a new site is launched or new pages are added, the creators want all their family and friends or all their customers and employees to log on and take a look.

But what if tracking the visitors to your site is valuable information? And what if all the extra people that come to the site are skewing that information?

And that, in fact, is the answer to the question, Why would you want to exclude your IP from your Google Analytics (GA) statistics? Actually, that’s only part of the answer to only part of the question, because you may actually want to exclude a number of IP addresses from your GA stats. The visits you, your family, or your employees make to the site could completely cloud the results of you GA stats and render them useless.

Fast way for static addresses

In order to prevent your IP from inclusion, you would typically add a filter to your GA settings specifying your IP, if it was static, meaning it never changes. If you look around the Internet for advice on this you will find some people talking about scripts and code, but GA already has a built-in feature to exclude your own static IP address. In its general Settings menu, you will find a link at the bottom named “Filters Manager.” Click on that, then on “Add Filter,” and you can specify the filter type as “Exclude all traffic from an IP Address.”

If you don’t know your IP address, it is listed in your network data whether you’re using a Windows, Macintosh or Linux OS (Operating System). Hit up your Help menu for how to get it. Now, this doesn’t really solve the problem for the average home-site broadband user, whose Internet Service Provider (ISP) assign a different (“dynamic”) IP address for every session. How do you exclude yourself from GA stats if you have a dynamic IP?

A dynamic solution

There are several ways you can exclude a dynamic IP from being counted by GA. Perhaps the easiest solution lies in the use of a cookie as opposed to filters that block IP addresses by recognition of the number sequence. The idea is to install a cookie and then use the filtering system to watch for that cookie and then ignore all the data from the computer(s) that are storing it. This way you can distribute the cookie to everyone (all your fans, all around the world, using any OS) and be assured that your friends’ visits don’t skew your stats.

To set this cookie you will need to make a new page on the target domain that contains the following code:

This code is needed in addition to the tracking code that should be included on the bottom of every page on your site. The next step involves visiting the site from any computer that you want excluded, so that the cookie is set. You can easily explain the procedure to your family and friends (and do it for your non-tech ones) when you send them the “cookie recipe.”

The final step is to create the filter that will scan for your custom cookie and exclude the data from the cookie-holding computer. Just follow these simple steps or, if you don’t find them simple, get some help from a tech-head in the office or in the neighborhood. There are lots of them around these days, thankfully.

-Enter your GA account and choose Analytics Settings.

-Click on Filter Manager.

-Choose Add Filter, which makes the Create New Filter page appear.

-Key in a Filter Name for this new filter (perhaps use “Dynamic IP filter”).

-In the Filter Type drop-down list, choose Exclude.

-In the filter field, select User Defined

-For the filter pattern, select No Report

-For Make Case Sensitive, enter No.

-In the Apply Filter to Website Profiles section, choose the Available Website Profiles to which the filter should be applied.

-Click on Add to transfer selected profiles to the Selected Website Profiles list.

-Last, click on Finish to create the filter and begin applying it to the incoming data

The last detail of all is to set up all your browsers. If you use different browsers on a regular basis, you’ll need to visit your newly-created “set cookie page” from each one you use. Every browser wants to store its cookies in a particular location.

Amy Armitage is the head of Business Development for Lunarpages. Lunarpages provides quality web hosting from their US-based hosting facility. They offer a wide-range of services from linux virtual private servers and managed solutions to shared and reseller hosting plans.

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The growth of the World Wide Web has been one of the major events in the second half of the 20th century. A big advantage of World Wide Web for businesses is the availability and quick access of information than ever before in the history of mankind. Businesses can access almost any kind of information from any corner of the globe just in few minutes that can aid decision-making. Information online has become a commodity available in many flavors.

Remarkably, there is an immense amount of information online that is not only accessible to all but can be created and shared by almost everybody. According to a claim by Google, there are around 8.1 billion documents online and are growing rapidly. A team of researchers from SIMS – University of California claims that the size of the information on the World Wide Web is 170 terabytes. Information of about 170 terabytes is equal to ten times of the information available in the Library of Congress. This new height of information availability and accessibility is influencing the dynamics of the global markets as well as regional businesses more or less equally.

Most of the data available online is in English as it is the most popular language online. More than 80% of home pages on the Web are in English, while the next greatest, German, has only 4.5% and Japanese 3.1%, according to englishenglish.com. Clearly, this means more information in English is available online than any other language.

The above statistics from various sources reiterates that the information available online is not only abundant but also growing rapidly at an exponential pace. This vast size of the information available never earlier in the history of mankind, sometimes becomes a challenge for the business researchers to find the reliable and credible information within it.

The major contributors of the information online that is useful for the businesses are market research companies, industry associations, related-industry web sites, competitor companies’ websites and government sources like www.bls.gov. Information from various sources from a variety of backgrounds can help online researchers to crosscheck and validate the data they are collecting for the research purpose. Information thus derived from the online secondary research is good enough to give insight into the research issue and help the businesses in well-informed decision making to the extent possible.

The increased efficiency of the information availability has significantly increased the level of information endowment on a variety of fields of marketing and business as a whole. The abundance of information available online that is instantly accessible at low or no cost has certainly created a great resource for secondary research for businesses.

Marvist Consulting is an Internet marketing research company firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom online market research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.

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