Archive for August, 2008
How to Look for Bargains
Shopping is not always a necessity. Many people shop for pleasure and relaxation, just as many others shop because they like bargains. Discount products are every shopper’s dream and every time somebody finds a place where they have discounts, it does not really matter if they need the product that much as long as they can buy it for less money. However, a smart shopper is the one who can find discounts all year long for the products he or she needs. Using discount codes is the easiest and cheapest way of shopping in this modern era of the Internet.
Online shopping has evolved significantly. Nowadays it is faster and easier to shop online and more and more people choose this shopping method. However, not everybody knows how to shop online. You may find bargains if you surf the net, but this automatically takes more time than usual and there are no guarantees that you will find what you are looking for at a lower price.
Web sites that offer discount codes are the means of smart online shopping. Whenever you want to buy something online, the easiest method to finding discount products is by surfing special web pages that offer discount codes, promotions or vouchers for products.
Many web sites offer bargains to online shoppers. The discount codes method of shopping is probably one of the easiest and cheapest ways of online shopping. The products are arranged by categories so if you know exactly what you are looking for, you will not waste precious time searching. Each category has different products that are on sale at different shops. If you are interested in any of those products, you have to use the discount codes to get your discount.
Next to each product there is a discount code. If you want to buy that product all you have to do is copy that code and then click the link that will take you to the online shop where you can find the product. At checkout you have to paste the discount code you copied and then click save. In just a few minutes’ time you find your bargains and place the order.
Bargains web sites are very easy to use because they have categorized products, discount codes next to each product and links to all the online shops where you find the products you need. However if you need a certain product and cannot find it or you simply do not have time to look for it, then you can search for the wanted product. Pressing CRTL and F at once enables you to search for the product and find whether or not they have a discount code for it.
Online shopping is fun and easy. The Internet provides every shopper with great bargains and the means to find them. Discount codes are an easy and efficient way of shopping online because it is easier to find the product you were looking for and receive a discount for it. Knowing where to shop online is the key to finding bargains.
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Finding e-books for free distribution
By: @Mandeep Saini
Category: Ebooks
E-book is an excellent way to generate traffic to Your site for free Information products are the hottest items on the Internet right now they are packed with great resources and your Visitor has immediate access to the information. Your e-book will contain links back to your website so every time someone downloads your E-book, you are creating instant traffic for your product or service. 0f course, you have to write an e-book that people want. Here are some Tips to get you started;
1. Choose a subject to write about. Select something you enjoy or want to know more about you also want to write about something your Visitors are going to be interested in as well. Once you have decided on a subject that interests you, head over to Goth’s Search Term Suggestion page
Type in your subject and you can see how many people searched for your term Try different keywords until you find one that will bring you results.
2. Now you need to start collecting the information to put in your E-book go to any of the popular search engines and type in the Subject of your e-book pick out some of the more popular websites and contact the website owners. Ask the website owner for permission To use their website and/or links in your e-book this is a win-win Situation you get the information you need and it’s free publicity For the website owner you can also add a link on your homepage or In your newsletter asking people to contribute their links
3. Once you have all of your information collected you have to start Organizing it create a new folder on your computer and label it “Ebook” your entire html files/pages for your e-book will go in This folder Start by creating a table of contents page. Divide your subject up into different categories and start creating pages For each category you should now have quite a few html documents In your “Ebook” folder containing your table of contents page as Well as all of your category pages.
4. When visitors download your e-book, you will want to provid e them With links back to your site you may choose to use text links Throughout your e-book, however, you will probably want an Attractive banner and/or logo on the cover here are a few places You can create your own banner or logo online for free; Cool Text
Create your own customized logos for free. Instant Online Banner Creator
Create your own custom banner. Excellent banner template selection
5. Now it is time to put everything in e-book format. Fortunately there Are a lot of products available that will do this task for you? I’ve listed below some of the free and low cost e-book creation Products/services available; Free Ebook Creation
They will create your ebook for free in exchange for adding their Link to your cover page Win Ebook Compiler
This software will compile and create your ebook. $39.95
6. Now start giving your e-book away. Add a link for your e-book on your homepage and in your newsletter Send it out to all of your Friends Offer it as a free gift to ezine publishers. The ezine Publisher benefits by offering great content to their readers and you get extra publicity. Few ebook directories where
You can submit your ebook for free.
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Technical details for E-Authors
By: @Mandeep Saini
Category: Ebooks
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here’s where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here’s where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.
I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn’t answer certain basic questions I put to them, such as:
“How many chapters are there in your book?”
“How many pages does your book have?”
“How many illustrations?”
“How many words?”
“What’s the ISBN?”
The answer was always something along the lines of, “Ahm … I guess I could look it up …”
Oooh!
These are the kind of “technical details” that are handled in a publishing house by “other people” – but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the “technical specifications” of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision.
But that’s just an example and in a way, it is the tip of the iceberg.
What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis.
This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop.
This first step is called “the benefits extraction”.
*** How To Do The Benefits Extraction ***
You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author’s hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and “extract” ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly.
There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there’s also benefits such as:
Good sized print – easy to read for older people, avoid headaches!
Good use of white space – easy on the eye, relaxing reading
Well structured – information flow is logical, and thus easy to understand and learn
Fully indexed – things are easy to find, you can quickly get to what you need to know.
Helpful diagrams and illustrations – pictures say more than a thousand words …
… and so on.
Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as:
“The SINGLE little known SECRET to all your marketing problems!” (Page 23)
Take your time and keep backing up and asking yourself over and over again, “What BENEFITS will the reader/user get from this?”
Immediately, short term, long term?
Don’t stop with things like,
“Reader will learn how to use the snarkometer …”
That’s not a benefit.
A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used – so the benefit might be:
“Reader will be able to capture even well hidden, rare and elusive snarks.”
From there, you can go on to further future benefits, such as:
“Reader will become famous and rich from his snark sales.”
That’s the point, after all!
*** Sorting Out Your Benefits ***
If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse.
You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper.
Now it’s time to sort them out.
Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists.
As soon as you’ve got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING!
“Deep down”, of course you knew that all along but it’s extraordinary how “deep down” this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface!
Pick out the top ten benefits and transfer them to a new sheet of paper.
Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters.
Finally, take all the rest and sort them out in any way you want.
You might find that a particular market emerges that you hadn’t thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly.
You might well find material amongst those benefits that you can use to write articles or engage in customer “education” – explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is.
You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this benefits extraction and analysis.
And once you are done, NOW you are ready to write REAL advertisements of all kinds – and you’ll find that now you ACTUALLY KNOW what your product is from the marketer’s standpoint, you’ll also be able to SELL IT TO OTHERS.
Oh, and one more thing.
A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES.
Yup, it’s all true. It really is THAT good, and it REALLY has all those benefits!
It’ll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops – and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around!
So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW.
It is absolutely THE FIRST STEP to ALL future marketing.
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How is e-book marketing advantageous?
By: @Mandeep Saini
Category: Ebooks
Ebook marketing is a wonderful way to reach large amounts of customers in a short amount of time. This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Ebook marketing can be used by any type of business regardless of the products or services they have to offer.
One huge advantage of ebook marketing is that it can be effective for both large and small businesses. When it comes to regular commerce, the larger company can afford to print up colorful fliers and ads. This is much harder for smaller businesses due to the expense. Ebook marketing can be done using software so that even small businesses can create effective and professional looking ebook marketing campaigns on a small budget. This will hopefully help them increase their sales.
Ebook marketing is an effective way to deliver the information you want to get to consumers in the method they enjoy using. Most everyone has ebook these days and it is common to log on and check for messages several times each day. It also allows you the opportunity to reach consumers around the globe. There are no boundaries when it comes to location with this method of marketing.
On average ebook marketing costs 78% less than other types of marketing this savings are after the cost of research, testing, and sending the ebook. It also takes the cost of consulting into consideration. Ebook marketing consulting is often less expensive than other marketing consultants. This means you can choose to save money or maybe invest more but reach more people. In addition to saving money, you save valuable time. Your ebook can be scheduled to go out at times when you are out of the office or working on other projects.
To appeal to your consumers, ebook marketing allows you to use graphics, games, music, videos, and other types of materials to gain their interest. This is something most other marketing concepts don’t allow. Sure, they offer one or two choices but it seems like everything is possible with ebook marketing concepts. Since you have the name and purchasing history of the individual, you can personalize the ebook. This makes the customer feel more trusting towards you as well as more loyal to the company. It is much better than getting a piece of mail at home that says dear customer.
You will be able to create marketing lists that allow you to send a marketing campaign only to a target market. This is a very effective way of sending different campaigns to different customers.
The process of ebook marketing gives you tools for measuring the successful of the marketing campaign. You can measure the click through rate, conversion rate; find out how a person linked to your website, and many more ways of analyzing data.
Customers can choose to opt out by clicking the link in your ebook marketing campaign. This saves you money by knowing who isn’t interested in receiving your information. There is no way to know that with other types of marketing campaigns. For those who are interested in your ebook marketing campaign, you will see the responses quickly. This is a great way of knowing what is effective for future marketing endeavors.
With the volumes of consumers on the internet everyday it only makes sense to use it from a business point of view. Ebook marketing is a great opportunity to communicate with your customers. This is an effective way to be able to analyze your marketing tools so you will know what is working and what areas you need to continue improving.
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Writing your own profitable e-book
By: Kavita Batta
Category: Ebooks
If you are tired of all those get rich quick money making schemes which never seem to work, here’s something that never fails. If you have a flair for writing decent English you can turn this into a profitable money making opportunity that rakes in the money year after year. Yes, if you create your own e-book and learn the techniques to market it effectively, this is very possible.
Keep it short
Most people have a wrong impression that e-books need to be massive and lengthy in order to command a suitable price. However, this couldn’t be further from the truth. Fact is, e-books are meant to be short. Since they will need to be read on a computer, it’s best to keep them short. No one likes to go through pages after pages of lengthy text and straining their eyes and mind in the process. Most e-books need to have a page length of 25 to 50 pages. Even 100 pages maybe tolerable but beyond that it becomes boring.
The FAQs
If you’re finding it difficult as to what topics to cover in your e-book, look no further than FAQs related to that topic on search engines. So let’s say your e-book talks about a certain species of sea fish. You can search for the most popular FAQs on that topic on some of the popular search engines. That way you get to see exactly what information people are searching for online. By covering these topics you can attract more customers to buy your e-book.
Topics of interest
It is absolutely crucial for your e-book to talk about topics which are sure to get attention. Try and search the Internet for some of the most popular topics today. For example, if you plan on introducing your e-book sometime during fall season, your e-book could talk about fall fashion essentials this season. Or maybe you could talk about what to shop and where at a bargain price! Notice how both these topics are utilitarian in nature. They provide lot of scope to give information, useful tips, ideas etc. So when looking for a central theme or topic, ensure that you choose one which you are familiar with and can provide lot of ideas.
The title
E-books which start with a title that says “How to” or “Great ideas” or “5 top essentials” are huge attention grabbers. By getting the attention of the reader almost half the sale is done. Try using catch phrases. In fact the weirder it is the more attention it will get you. It builds up the curiosity quotient and gets more customers interested.
Sales letter
This is one of the most important aspects if you’re serious about selling your e-book online. You need to have at least 5-10 compelling sales letters which advertise and propagate your e-book. Try and keep these sales letters very short and crisp and with full of catchy phrases. Use attention grabbing tactics. For example if your e-book is about fat loss you could have a sales letter saying “Fit into your old jeans in 30 days flat!” or some other catchy title.
Post articles
Another great tactic which helps in pre-selling your e-book is by posting articles. You could write on general topics which tend to soft sell your e-book. The idea is to showcase yourself as a subject matter expert or an SME. You can accomplish this in a pretty short time if you manage to write good quality, information articles related to topics around the theme of the e-book.
Outsource the writing!
If you really want to work smart and not overload yourself with the actual writing work, you can outsource it! Also outsource it in bits to save more money. So instead of getting an entire e-book written out for you, what you could do is to create a table of contents first. Outline the chapters you want covered in your e-book. Then visit any of the popular freelance writing sites and get each chapter written by a different writer. This way on the whole e-book you can save on significant money.
Plagiarism
This is a given and shouldn’t even be mentioned here. However plagiarism is a very real commonality today. If you want your e-book to be profitable you should not recycle or copy content. It just makes you lose on your credibility as an author.
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How to find the best Blogging keywords.
By: mamta
Category: Blogging
There are many challenges that we face as Internet marketers. The challenges are especially huge for newbies who have a tremendous learning curve to overcome. There is so much to learn including but not limited to, html coding, CSS coding, how to purchase a domain etc. These things are huge mountains at first and only the truly tough survive.
It’s so easy to bail out when you keep putting forth effort but see little in the way of results. However, most successful bloggers will tell you that if you hang in there you will eventually find your way and make it.
Once we get past the initial obstacles in our path to success we only find ourselves faced with even more obstacles. They are just a little more advanced. One of the most misunderstood aspects of Internet marketing is keyword selection or keyword research. This is the process of deciding which keywords you will target with your blog.
Keywords are what searchers type into Google (or some other search engine) in order to find the information they are seeking. It is of the utmost importance that you target the right keywords with your blog and marketing campaign. If you fail to target the right keywords (like most of us did when we were new) then you will put lots of effort into your blog for nothing. Picking the wrong keywords can result in not getting traffic to your blog or, even more of a killer, getting traffic to your blog but not converting that traffic in to sales.
There are top-level keywords and long tail keywords. Top-level keywords are quite broad. Something like “credit cards” or “musical instruments” or perhaps “make money online” -these are all quite broad. Someone could type in ‘musical instruments’ for any number of reasons. These broad, top-level keywords generally have lots of searches per month. Lots of traffic to be had if you can harness it. The problem with top-level keywords is that they are extremely tough and frankly out of reach for most newbies.
On the other hand a ‘long tail’ keyword is actually more like a phrase. Something like “musical instruments for sale in Jackson Mississippi” is a long tail keyword. These are the kinds of keywords a newbie should target. They have much less competition because they have much less traffic. Yet that is exactly what makes long tail keywords a practical choice. It is relatively easy to score a page one ranking for a long tail, and the longer the better!
It is not just about targeting the easiest and longest key phrases but instead targeting key phrases that are ‘buyers’ key phrases. Tell me, what kind of traffic would you prefer at your site, which sells gardening tools? Traffic that comes from people searching “gardening” or traffic that comes from people searching for, “cheap gardening tools near Palmer Massachusetts”…if you picked the latter then you would be picking the money keyword.
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Ways to Keep in Touch -Internet
By: Jagmohan Singh Gusain
Category: Blogging
Remember when you just had to run to your friend’s house down the street to let them know that you wanted to play? Or when you had to plan days in advance what time your mom would pick you up from soccer practice? Even when you had to hit “flash” to switch over when someone beeped in on your phone? Before the days of communicating with technological ease, we were all used to some more primitive methods. But there are still even more new ways to get in touch and keep in touch, as well as the older, dependable ones that are still around.
Even though it’s already been around for years, the classic email is still a much-loved method of contact. Meg Ryan and Tom Hanks made us love hearing “You’ve Got Mail” every time we open our email accounts. Particularly for people living far away or traveling, the tried and true email will always be utilized to keep in touch.
Akin to email is the e-Card, a new wave of greeting cards. Did you forget to send you mom a birthday present in time? Pick out a touching card to send straight to her email account. And you can even customize these animated gifts of love and thoughtfulness with your own message. E-Cards are also perfect for every day use. You can cheer up someone’s bad day, or just let someone know that you’re thinking about them. The best part is that it’s just like a regular email; you don’t have to enable a special service to receive and view them.
The majority of people today own cell phones. But even more popular than just calling, it’s texting that has become the practice of choice, mainly because it’s much more conspicuous than talking on your phone. Bored during class? Text your best friend! What about when you’re at work and need to make plans for the night? Texting lets you send the same message to whoever you want, all at the same time. Now there are even picture messages, when something is too great not to share visually with someone.
A lesser known feature of text messaging is the quick message. You can make a personalized message and save it on your phone to use whenever you want. Maybe you and your sister have an inside joke that puts you into hysterics every time you say it. Type it into your phone, save it in your quick messages, and have it ready to send whenever you want.
Instant messaging is another classic method of chatting with your friends. Most of us can remember spending hours online after school with fifteen chat box windows open, hearing the sound bytes of doors opening and closing as people signed on and off of our Buddy List. Composing the perfect Away Message could take hours, because you knew everyone important would check it to see what you were doing. Believe it or not, this communication technique is definitely still around and still being used to communicate with friends and loved ones.
When you need a more detailed account of someone’s life, or when someone is requesting more information about yours, try a blog. Blogging is a great new way to give people insights into your everyday life, complete with pictures and all. A wedding blog can be a great way to let people know how the planning is coming, where the events will be, and where you have registered. Or keep a travel blog while you’re on vacation. Instead of putting all your pictures in a box never to be scrap-booked and shared, you can post them daily on your blog. It’s as personal as keeping a journal, but can help others stay updated on your life.
No matter how convenient these methods of communication are, some things are still better when done face-to-face. So next time you are tempted to break up with your boyfriend or girlfriend in a text message, think back to a simpler time, and don’t be a coward. And don’t let someone know that you’re angry at them by bashing them in your blog. All these advances are meant to increase communication, not make it more complicated.
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How to Get Higher Rankings on search engine optimization
By: ROBIN MANN
Category: Blogging
Search engine optimization tools should be non-intrusive; a great example of one such tool would be a blog. They take advantage of your normal working methods giving you that added edge. The power that they have in improving your search engine rankings is immense.
For most people a blog is simply a discussion forum. Other people might describe it as a way to express their thoughts and views online.
On the other hand if you thought that a blog was not only used by all of the methods above but also as a SEO tool, your understanding of how a blog was used would change dramatically. You would then be able to drive traffic to your site from your blog.
Search engine optimization simply means trying to get your site to rank higher in the search engines. This in turn should increase your chances of a potential customer visiting your site from the search engine results.
You will need to use other methods to increase the popularity of your website. Improving the linking and structure of your site with on-line and off-line optimization is very important but it’s not all you need to do.
Blogs can be used as another technique for SEO. They are normally seen as an authority in a particular subject with lots of posts relating to that subject on the blog. This is a great way to get people to come back to your site over and over again to make a comment or leave some feedback about what you are offering.
Can you see the blog beginning to behave like a SEO tool? To ensure its success you have to keep promoting your blog and visiting other blogs that your readers may have. The reason for this is that you can leave a comment with your link included in it.
Your business will gain from these methods as your site will achieve higher rankings in the search engines. This will happen because you will get lots of backlinks and keyword rich content for your blog.
Search Engines Like Blogs
Search engines love blogs because they manage links and optimize keywords in a natural way. With a normal website you have to continually do this yourself. Having this ready made user base is ideal to use as an SEO tool it also saves you a lot of time.
You will not be able to build the niche you are looking for without a lot of work, but it will be well worth it in the long run. You have to focus completely on the quality of your blog to justify it becoming your search engine optimization tool of choice.
Your blog content has to be great so your readers can find something of value they can read, so make sure your content is top notch.
Great satisfaction can be derived from running a blog, but there are many business related benefits you can also expect to receive.
A blog is a natural search engine optimization tool that attracts traffic to your site in the most natural way, but only if your blog is a good one offering quality content.
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Your business profits by Blogging Online
By: mamta
Category: Blogging
If you want to grow your online business, blogging is a great option to attract prospects and traffic to your site.
What Is Blogging?
So what specifically does a blog entail? A blog is a web page where a person or entrepreneur enters posts at different times daily, weekly, or monthly. The entries or posts are listed on the site from most recent entry to the oldest.
People come to the site, read the content, and then are allowed to post comments about the blog. This provides additional fresh, new content to the search engines which aids in optimization.
What to Blog About?
People blogging online can make entries about whatever topic they wish to. There are no guidelines or restrictions. Blogging has evolved from initially being people’s online journals or diaries to a method to advertise yourself and your business.
Although there are a great number of amateur bloggers blogging about relationships, personal issues, and life goals, there is a growing population of entrepreneurs utilizing it as a marketing strategy.
One major consideration is to contribute real content to your blog rather than just advertisements. Splogs are created because of the overloaded advertisements that are disguised as content.
What Can Blogging Do For You?
If you want to market online, but want to create a niche for yourself, then developing a blog could be a great start. However, if done poorly, it could do the opposite for you and your products and create long term problems.
Just make sure that what you choose to blog about does not open up a whole can of worms. You do not have the ability to control what others will post to your blog in response to your original entries. If you’re not careful, they could expose vulnerable areas.
You have to be confident in your company and its services or products for blogging to be effective.
If you disregard comments or fail to address the issues to the satisfaction of those commentators, it will reflect poorly on you and your company.
To build a positive and solid reputation for your company and product, stick to issues that will not bring about negativity.
If you have the distinct honor of achieving successful Search Engine Optimization for your home business website because of your highly respected blogs, then you have carved out a niche for your own marketing. You have achieved something that others desire to do. Your blogs will be listed on the first page of search engine search results and you will generate traffic to your website. Mission accomplished!
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The History of blogs-blogging
By: NEERAJ SHARMA
Category: Blogging
What is a blog
A blog is essentially like a journal where people can post their thoughts and have them read and commented on by anyone.
What is a blogger
A blogger is someone who creates a blog and posts on it.
Brief history of blogs
Weblogs, simply known as blogs now, haven’t been around for that long. The roots of the blog can be traced back to 1994 when people kept online journals (diaries) in which they wrote about things in their life.
Our current blog has been around for an even shorter period of time. In 1998, Open Diary created a site in which its users could post blogs that had the ability to be commented on by other people.
The popular free blogging site called Blogger was created in 1999 by Evan Williams and Meg Hourihan. Blogger was later purchased by Google in 2003.
Despite the fact that blog sites have been in existence since 1998, they have only been popular for 5 or 6 years. In 2001, how-to-blog manuals were published and the phenomenon has only taken off since that point.
What are blogs used for?
In the very beginning, blogs were usually used to talk about a person’s life. People would make blog posts about things happening in their life, thus using the blog as a public journal.
Over time, the use of the blog evolved. People began using the blog to post their opinions about everything from politics to religion to sports to music, among other things.
Nowadays, blogs are even used to make money—one 20-year-old makes $5,000 from Google per month because he has Google Ads on his blog. Businesses have also begun to effectively use blogs for their own purposes.
Why are blogs important to your online business?
Millions of people from all over the world read blogs every day. Those who have a blog are given a lot of exposure—there is the potential for them to have millions of unique readers each day.
Can you imagine having a million people see your business’ name each day? That sounds pretty incredible, doesn’t it? Yet, that’s exactly what could happen if you create and maintain a successful, well-read blog. And that’s actually a pretty easy thing to do.
So how exactly can you use the blog to help your online business? Well, you can use it in a variety of ways.
You could:
• Use the blog to discuss things related to your field of business. For instance, if your business provides web hosting services, you could discuss things related to web hosting, thus showing potential customers how much of a guru you are.
• Let your employers have their own blogs to talk about your services/products. The more active blogs that reference your business, the more exposure you’ll get.
• Use your business blog to keep current customers updated on new services/products available.
• Post news about your business, as well as start rumors about potential happenings in your online business.
• Get feedback from current and potential customers on your products/services. For instance, you could make a post on a new product, giving details about it. Then your existing customers or potential customers could give their opinion on it.
• Promote your online business on your blog by making blog posts with information on what your business offers.
• Install Adsense on your blog and make extra revenue from ads clicked, thereby helping your business to be more profitable.
There are really a lot of possibilities to how you can use a blog to help your business, even more than those listed here. Blogs that are hosted on your site (by using a program like WordPress) can help your site achieve a higher ranking in search engines. This is because blogs are search engine friendly (Google is known to list them after only a few days, whereas it takes regular web sites weeks to appear on a search engine). Having a high search engine ranking is crucial to having a successful online business. Blogs help you to increase your ranking, which will increase your business.
The great thing about blogs is that they are easy to use and also very effective. Start a blog today and watch your business’ notoriety grow
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