Archive for July, 2008
Search Optimization Professionals
Getting the best ranking for your web site is crucial for online success. Your web site needs to be on the first page for the most relevant keywords, your online banners and Pay Per Click ads need to be focused and refined to make the most out of your online marketing budget. Creating, maintaining and evaluating an online marketing and search optimization campaign requires expertise in link building, web site design, keyword selection and density, page layout, and copywriting. And, if that was not complicated enough, the rules keep changing. How can a business keep up with the demand of an effective and efficient search optimization campaign and still manage their core business? The best solution is to hire an SEO professional.
An SEO professional will work with you to optimization your sites layout, keyword density, tag arrangement, flash components, URLs and content to assure your web site is going to get your business the results you need to improve conversions and increase sales. Then, your SEO professional will review your industry and target market to identify the best keywords to focus your online marketing campaign. Your SEO professional will create formulas, processes and integrate Google Analytics so that you can measure and judge your SEO campaign’s effectiveness. A professional will build an organic SEO campaign to get incredible results without spending your entire budget on PPC ads.
How do you find an SEO professional that can do all of this for your web site? How do you find and SEO professional you can trust and rely upon? You can find qualified SEO professionals online. Review SEO resumes online to find the best professional for your business. A strong SEO resume will detail their past work and have references with links so that you can see the sites they have worked on and see the results for yourself. There are a variety of SEO professionals on the internet including highly qualified candidates like Jeffrey Nichols who has been working on SEO campaigns for over 10 years.
Find your SEO professional by reviewing their SEO resume online and get your site the results you need to succeed in the web 2.0 world.
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Guide- A Strategic Alliance Different than a Joint-Venture
By: Jasveen Kaur Sidhu
Category: Site Promotion
A strategic alliance is often more of a referral system than it’s “more-involving” cousin, the joint venture.
Where a joint venture would have two companies combine finances and energies to integrate products, create a separate product or form a shared “subsidiary” company, a strategic alliance would be more of a casual relationship out of mutual benefit that would “point customers in the right direction”.
So really, a strategic alliance is merely a “lite” JV – that’s it.
Though strategic alliances aren’t only used by so-called competitors, in this article, I’m going to focus on using this “casual approach” to dominate your niche by actually partnering with your competition…
So many businesses worry constantly about what their competitors are doing. In fact, some people are so fanatical about tracking every single move their competitors make that they neglect to differentiate and position their own business – which can be disastrous.
However, few people realize just how powerful an alliance would be with most of their “competitors” – if they were willing to see the opportunity through the deceiving lens of animosity…
Think about these facts:
• Your competition is actively marketing themselves to your target market
• Your competition is spending a considerable amount of time and money to build rapport with people that will also buy from you.
• Your competition is investing a lot of time into research, development and innovation that could benefit you as much as it does them and their clients – without hurting their profits at all.
• Your competition is testing, tracking and optimizing their marketing materials continually – which could indirectly benefit you as much as it does them.
Now – what if you were able to leverage all of these resources while actually helping your “competitor”…
Would you do it?
Of course you would!
You’ll have to find a way to partner with your “competitor” in such a way that both parties can substantially benefit from the other’s resources – but without stealing customers or damaging anyone’s credibility.
Here are some examples of strategic alliances between competitors:
• Up sell related products after the initial sale. If your customers would benefit by having both of your products, then why not include a special offer for your competitor’s product inside your own product boxes (or packaging)?
Arrange a system where either the “up seller” gets a share of the profits, or both parties cross
• Integrate products and services. If your competitor has a similar product that could complement your own, you might consider arranging a deal where both you and your competitor would offer a “bundled” package in addition to your normal offering.
This, like an up sell, would increase the sales volume of both parties. (This example would work especially well for related software products).
• Cross endorsement. If your “competitor” isn’t really competing with your direct market, and if you could refer business to each other without anyone losing customers, then simply “trading flyers” might actually be one of the more effective (and easier) ways to partner with someone else in the industry.
Online, this is as simple as trading links.
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Direct selling. – Passport to Wealth A Scam
By: dhaliwal
Category: Ezine Marketing
Passport To Wealth is quite a new business in the home based business industry. Passport To Wealth is a turn key business model that allows you to sell a software package for $997 through direct selling.
Passport To Wealth offers a huge range of software programs (like Article submitter, which sells for $137 alone) and products (like e-books from how to get more traffic to joint ventures and basically anything imaginable in the Internet marketing industry). You also receive the full master resell rights to all passport to wealth products.
The Passport To Wealth compensation plan is a 2-up which requires you to pass up your first two $997 sales to your sponsor before you can qualify to receive $997 payments. This might seem harsh but will most certainly benefit you in the long run, because every sale you make is a possible two extra sales in your pocket, which then becomes four, then eight and so forth.
Passport To Wealth is working in combination with Passport Sales Center, this is like a marketing center for Passport To Wealth. You get live seminars every week covering every marketing topic you can imagine in detail. You will be able to see what they explain on a white board.
If you use Passport Sales Center combined with Passport To Wealth you will have seven good looking capture pages to choose from, plus you don’t need an autoresponder or prewritten emails. That is all build into the system, gets frequently updated and will automatically follow up for you. Passport To Wealth and Passport Sales Center gets updated literally every week, the owners are constantly working on new and improved marketing ideas and then it gets automatically implemented into passport to wealth for your leisure. You will receive an email every time a new update gets implemented into Passport To Wealth.
Passport To Wealth & Passport Sales Center also provides you with your very own personal sales assistant. They allow you an option to choose a single personal sales assistant or a alpha group of personal sales assistants that can call your prospects 24/7, so that when any of your prospects request a callback they get called immediately anytime and anywhere in the world. You never have to speak to a single person.
You will also be able to take advantage of the managed marketing campaigns that Passport To Wealth provides. Basically it’s an advertising program where everyone involved pays $249 per month so it adds up to a big per month advertising budget that 5 year experienced marketers will use to advertise. Everyone will receive their cut through a rotator. Pretty simple and effective.
The back office you will receive through Passport Sales Center which is only accessible through Passport To Wealth is definitely outstanding. You can see exactly what the last follow up email to any prospect was. You can ad a simple code at the end of any url and it will get monitored in your back office so you can see exactly how many opt-ins that url is obtaining for you. This way you always know what advertising is working best.
Passport To Wealth & Passport Sales Center will be able to answer all additional questions after joining. There are five different support centers, PSA questions, billing questions, technical support, marketing questions and suggestions.
As you will see in the Passport To Wealth video presentation it might look a bit over promised but when you look closer it becomes very clear why those claims are very real. A strong point not to overlook is that Passport To Wealth & Passport Sales Center continuously keeps improving, Passport To Wealth also gives new members a free position in a new business launching early 2008. I highly recommend Passport To Wealth.
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Promote Your Production in American way
By: AJAY KUMAR
Category: Email Marketing
Well, let me just say that the “American way” is sending an email offering your product, every single day. I know it sounds like you’d be going overboard, but I do want you to get that in your head that when you market to a North American list, this is the way to go. I mean you’ve got to make things happen and sometimes you should be a little more aggressive. However, you may choose to take a week off by not sending anything out to your list. Usually, how I break up the month is I hit my list hard for three weeks and then take a week off. Then, I may hit my list hard for two more weeks and take another week off and just kind of let things happen from there. Now you may be worried that people are going to unsubscribe because you yourself reacted that way and got turned off with someone that constantly bombarded you with emails, but the truth is people are going to love you or hate you regardless of how often you email them. If someone unsubscribe, let them!! Just keep moving forward and making things happen. Here’s the deal, you’re only making money when you are sending out emails. No Emails = No Money! Use me for example. I was hitting my list hard for my Internet Marketing Dirt promo… But why? Well, here’s why…..I received over 2,500 subscribers for just this one product that generates approximately $80,000 a month in additional revenues. So, I really don’t care if I lose a few subscribers to make that kind of money. Don’t let unsubscribe bother you. If you have JV’s set up that’s great, that is going to get you in tight with people. However, remember you are probably going to make more of your core money by promoting your own products. Maybe what you could do is spend two weeks selling other people’s stuff and then one or two weeks selling yours. Test it out and see how it goes. If you sell one a lot more than the other then maybe you want to dedicate more time to that product and less on the other. Remember, if you are promoting something that can be highly useful then people are going to be interested no matter how often they are told about it. Many people take longer to make decisions and sometimes forget or get distracted by other things and other people check their email periodically, so you really want to remind them as much as possible.
There are many strategies out there to make money on the internet but nothing makes sense unless you have a big list. Email Marketing is a the most profitable way to make money on the net. When you build a list of hot and hungry prospects you control your future. Discover how to use the internet and turn your computer into a cash gushing machine. Sign up right now for my newsletter to find out how to do exactly
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Sucking Articles in less than an Hour
By: Jasveen Kaur Sidhu
Category: Traffic Generation
If you’ve created a mini-site on a certain topic then you want to get traffic to that site. One powerful way to go about it is to write short articles related to the subject of that site. Writing articles not only drives traffic, but its completely free. Articles are a way to get unlimited traffic your mini-site. You can submit your article to e-zine publishers and directories which will expose you to tens of thousands of readers. Out of those thousands, some will click on the link in your article to visit your site and purchase your product.
Articles also work to build trust and credibility. Readers who do click to your site are pre-sold because they see you as an expert. Writing articles helps you build your reputation and credibility with your target market. Even if a reader doesn’t click on your link, they are associating your name with that topic. As you become an expert in that field, joint venture partners will contact you and you will expand the exposure you receive.
There is an easy formula for writing articles to drive traffic to your site. First, target your audience and get to know who you are writing for. Understand their needs and wants, and cover their hot button issues in your articles. Use attention grabbing headlines to get your customers into reading your article. To create a good headline, highlight a big benefit of reading the article. What will your reader get out of reading this particular article? For example, “Here’s How to Avoid Probate—Pass on Your Estate Quickly to Your Heirs—And Keep the Government from Taking 70% of your Estate When you Die!” is a better headline than “All About Probate.” Substitute your topic in anyone of the following headline formulas:
—The truth about… —(number) ways to… —The Complete Guide To… —How to ________ and ________ —What your _______ isn’t telling you about… —How your Can _____ in ____ days —Who else wants to… —Get rid of _____ forever —Here’s the quickest, cheapest way to get rid of ______ once and for all —Get rid of ____ in ____ or less…guaranteed —New ______ cures…or your money back
After writing your eye-catching headline, briefly introduce the subject or problem and state your position about it. Then outline the main points that you want to cover. Depending on the subject, you should have three to seven main points. Any more than seven is going to be too complicated and lengthy for an article. Write the rest of the article elaborating on each point and then state your conclusion. In your conclusion, tell your reader why this article is important and how they should take action on the issue.
The most critical part of article writing is laying out a resource box. The resource box or signature file is the contact information that you provide after the article. Here is where you add your website link and other contact information for your reader to use to find out more about the topic or take action on it. Most article writers have pretty boring resource boxes, but you can make yours sparkle and increase your odds of the reader clicking on your link. Treat the resource box like a powerful classified ad. It has to make the reader do as you ask because, after all, isn’t that why you wrote the article to begin with? Also, be conversational in the box. Don’t talk down to your readers like a professor. Feel free to use slang terms and street language to make yourself approachable. Most importantly, make sure there is a benefit involved when the reader takes action by going to your site. For example, include a phrase like “Learn how to lose 25 pounds in 25 days or less at www.—- “
Your resource box is much more important than the actual article that you are submitting. A great resource box may result in a reader receiving an auto responder series that eventually sells him valuable information. Both you and your readers benefit from the auto responder.
When writing your article, keep in mind that 500 words is plenty. There’s no need to write “War and Peace.” You just want to pass along enough vital info to make the reader want to click on your link to your mini-site to find out more.
Article writing may seem intimidating at first, but the process is easy. Writing a good article and resource box is one of the best ways to get traffic to your website and, therefore, increase your profits. Now get writing!
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Emotions And Memories
By: SUNNY KATARIA
Category: Site Promotion
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!
Do you recall all of the words that you read on the screen, or do you remember the pictures and how the ad made you feel? Visualizations are very important in capturing people’s attention.
In addition to memories, emotions play a critical role in decision making. It is important for marketers to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Emotions are driven by the influence our memories have on us. So, we want our business marketing to spur emotion.
Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.
People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.
Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.
Unveiling common emotional responses will give you insight on what you must do and say to succeed with internet marketing. How your customers feel about your product is an important question. We want our customers to trust us. Understanding the mind will help you greatly with an online traffic formula.
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A Viral Explosion For Your Opt-in List
By: M Murphy
Category: Email Marketing
Is this something you have dreamt about, seeing a viral explosion for your opt-in list? Or have you looked at those with huge list and think this could never happen to you?
What do you think would happen if you suddenly discovered a big secret? Yes, some secrets remain secrets and others are shared with friends.
Today is the day when you learn one of these secrets. You see, there is a way for you to have that viral explosion that you have read so much about. You see it is possible to see your list explode.
When you use a downline builder you will be adding people onto your mailing list, but they will also be given incentives to add people to both yours and their list.
This is a great way of list building for an online business owner, who wants not only to have a huge list, but a responsive list.
You are growing your list, and a lot of the people added will be telling other people about your site, and what you are offering them.
Stop! for a moment and think about what that means, to your business. You could spend money on Pay per Click advertising, in the hope that you’ll get some targeted traffic. You could also spend time using article marketing where you have a link back to your site.
Both of these will give a certain result, but you will get a far better result when people are recommending your site to other people.
Have you ever been in a forum, when someone wants to know who you would recommend for a certain task? You will get a list of names or companies recommended, but the ones that stand out are those which are repeated, and those from respected members of the forum.
It is called credibility, and this is exactly the same for your website. As you build your list you will see many people will start recommending you, your credibility rises, and this then means more and more visitors to your site. All of those are potential people to be added to your mailing list. Your job is to make sure you have the correct opt-in on your page, and the right incentive to get them to sign up.
Once you have done this, you will see the viral explosion happening, as you’ll find that you no longer have a small mailing list to communicate with. You will find that you have a viral network, and even if some haven’t talked about you before, they won’t be able to help themselves once they see what is in it for them.
Email marketing is a powerful tool, and when used correctly will give you a huge list, and you will be able to convert that list into sales. But, you need to remember, that your lists also needs to know what is in it for them. Give them the benefits of adding a lot of people to their downline, and they will do the work for you.
This article with useful information about the importance of
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Secrets of Publishing & Marketing Ebooks
By: Rajeev Negi
Category: Ebooks
There are many ebook software programs on the market. I prefer to do mine in PDF format as they can be read on both PC and MAC computers. Remember to make your pages easy to read with some color, a few images and white space. The writing and actual formatting of an ebook is a whole other article that I am writing currently and hope to share with you soon.
After spending tons of money, several years and many-many hours online with my websites and ebook projects, I have gone through the ups and downs of the learning process of trying to sell ebooks both for myself and for others. One important choice you can make when just starting out is, are you going to sell the ebook or are you going to offer it for free to get your name out there with all your links and contact information. This is called “viral marketing” with the purpose of having as many people as possible sharing and downloading your ebook. You can even offer your free ebook to websites as a joint venture for them to offer your ebook as their free bonus with their sales.
The key things that you will need to sell your ebook online are:
A website or webpage of your own or offer your ebook to an ebook website that may take a small fee and / or include your ebook in an affiliate program- A good sales page about the ebook – A quality ebook Cover Image – Graphics are key! A “Thank You” Download page from where your ebook is downloaded- Other Marketing Considerations may include:
Offering a Free Bonus EBook – very important in this e-business to over deliver for the price! Set a budget to test some PPC (pay-per-click) Advertising such as Google Ads to drive traffic to your sales page- Exchange related links with quality websites with a good search engine ranking- Process a Press Release such as with PRWEB – Join ebook Forums and post messages with your ebook link- Take advantage of your email “Signature” to include your ebook Title and sales page link in addition to telling friends and family- Start a BLOG about your ebook topic and include the link to your ebook sales page.
The important factor is not to go wild with over-spending on marketing. Test-test-test and research online for many more ways to promote your ebook. The best advice I can give if this is your first ebook, is to start another ebook right away that either expands on the chosen subject or another topic that you have a passion for. Remember, you can either try to do all of this publishing and promoting yourself, you can share the tasks, or you can have a professional guide you and produce a satisfactory product for you while you spend your time and energy writing your next ebook!
Visit our parent website and “services” pages for more helpful ebook publishing and marketing advice.
“May the words we share inspire others.”
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Using Typography to Get Attention
By: G.Entp27
Category: Site Promotion
When designing a Web page, there are many ways to attract attention to important events or items. The most common way is to change the font size of the headline. For example, during the U.S. war in Iraq, CNN.com changed their banner headline from font-size: 20px to font-size: 48px – more than doubling it.
You can see that in the two screen shots of CNN – the first is from December 2002, and the largest headline reads: “Iraq promises report Dec. 7″. This is written in 20px type right below the photo. The second screen shot is from CNN in March 2003. The banner headline reads “CLASHES INTENSIFY”. This is written in 48px type at the top of the page. Even the second headline (which does not completely show in the screen shot), is in font-size: 28px, another 8px larger than their standard headline from December.
Using Typography to Get Attention
Using changes in font sizes to get attention is nothing new. But before you go out and make your headlines 48px or larger, you need to follow a few simple rules:
1. Is this really that important?
If you’re announcing a 30% off shoe sale, it might be important to some people but making the font unbearably huge will just turn most people off.
2. What’s the standard font size on your page?
If you type everything at 20pt, then creating a 30pt headline will not look that much different. But a 16pt headline next to 8pt text might look huge.
3. Do you have standards for what font size to use?
You should decide ahead of time what types of events will trigger an increase in headline size. Once you have a plan, then even if your marketing director comes in begging to announce his shoe sale at 56pt type, you will have a standard size for that level of event.
But changing the font size is not the only way to get attention. You can also play with the font:
· Family
If you have a sans-serif font, switch to a serif font for emphasis.
· Color
Reds are a good color to attract attention.
· style or weight
Making text bold or italicized will make it stand out.
Other Ways to Get Attention
Changing the font size or color is not the only way to change your Web site to get attention.
· Images
Images and graphics are always attention-getters. The aphorism “a picture says a thousand words” is true because people are visual, and using a picture to enhance or emphasize what you want to say will do more than just words alone. Google uses pictures to emphasize various holidays and other events.
· Layout
An exciting way to attract attention to an event is to completely change your layout. After the September 11th attacks, CNN removed nearly all of their normal navigation to give more room for their coverage of the events. Amazon thanked its customers for their loyalty by replacing their front page with a letter from the president.
· animation
Animation where normally you have flat images will attract attention. Many Web designers use this in splash pages to show off their skills and make their site more dynamic.
Use with Care
It is easy to go overboard with these techniques. If every line of your site is bold or red or blinking then nothing will stand out. And if you announce your 30% off shoe sale at the same intensity as announcing a war, your customers will quickly learn to ignore your
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Sexy and Beautiful
Every corner of the earth holds secrets and beauties you might never get to see in a lifetime. That’s why the Internet could be your way into the paradise. If you are a bit puzzled by this introduction, you will soon come to realize what are we talking about.
If you are a beautiful girl, but you feel left aside by the strict model selection, and especially if you boldly represent the country you were born in with your beauty, here is the thing for you. You have the chance to prove those drastic selectors from the model agencies they are wrong. You cad add your sexy pictures to specialized web sites that will automatically list you in a world wide competition in which you will get to face some of the most beautiful women on earth. And you don’t have to worry about the pictures. We are talking about beautiful pictures that have nothing to do with pornography. And the best thing is that you will compete against typical beauties from all the countries you can think of.
If you are a male, you will definitely get a kick out of hundreds of sexy pictures with incredibly beautiful ladies. You will get free generous preview and for a small monthly fee you will enjoy hundreds more. Apart from feasting your eyes with beautiful pictures you can enjoy a whole lot more. I am talking about several articles that refer to important advice. This is the kind of advice that will get you “hunting”. Tips and tricks on how to get under the skin of a beautiful woman and so much more.
So there is a kick for both sides. Whether you are a male or a female, there is entertainment and satisfaction for everybody involved.
As you will get to see, sexy pictures can be something else than porn. Incredibly beautiful pictures will reveal all the national beauties that are so characteristic for that area, that continent. From blondes in Russia to Latin beauties of South America, from Asian sensibility to African naturals, you will all find the place to measure true beauty. As encouragement, adding your pictures to this gallery is free of any cost or fee. And considering hundreds of beautiful pictures are being sent regularly, the most beautiful girls in the world will be proud to last on top foe weeks.
For users that register online there are certain prizes involved, apart from the opportunity to look at beautiful pictures. And if you keep in mind that you might win some extra money just for looking at pictures, I guess there is nothing more to talk about.
For such opportunities, some men even buy a computer, take care of the Internet connection issue and log on without any doubt that such sexy pictures will reveal the most beautiful girls in the world. Do not hesitate. There is nothing to lose. Log on and start scrolling. Beauty lies ahead.
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